Comments on: Cashing Out: Week of Nov 16-22nd, 2008 in Online Marketing News http://www.revenews.com/cashing-out/cashing-out-week-of-nov-16-22nd-2008-in-online-marketing-news/ Discussion of Online Marketing, SEM, Social Media, Mobile and Video, Micro-Content, and Affiliate Marketing Thu, 09 Feb 2012 21:59:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Angel Djambazov http://www.revenews.com/cashing-out/cashing-out-week-of-nov-16-22nd-2008-in-online-marketing-news/#comment-19550 Angel Djambazov Mon, 24 Nov 2008 11:13:42 +0000 http://www.revenews.com/admin/cashing-out-week-of-nov-16-22nd-2008-in-online-marketing-news/#comment-19550 Hey Pat, Thanks for pointing out the link, it is fixed. The J.P. Morgan article is interesting and as you stated does reflect the "fear" factor in CPM rate adjustments that is the model traditional advertisers are most familiar with. ROAS is always important and those who don't bother to measure their return numbers closely will always get whacked. The pain points currently might be a little more sharp. Funny I always think of Pink Floyd when I think about advertising spend... Hey Pat,

Thanks for pointing out the link, it is fixed. The J.P. Morgan article is interesting and as you stated does reflect the "fear" factor in CPM rate adjustments that is the model traditional advertisers are most familiar with. ROAS is always important and those who don't bother to measure their return numbers closely will always get whacked. The pain points currently might be a little more sharp.

Funny I always think of Pink Floyd when I think about advertising spend…

]]> By: Pat Grady http://www.revenews.com/cashing-out/cashing-out-week-of-nov-16-22nd-2008-in-online-marketing-news/#comment-19549 Pat Grady Mon, 24 Nov 2008 11:04:23 +0000 http://www.revenews.com/admin/cashing-out-week-of-nov-16-22nd-2008-in-online-marketing-news/#comment-19549 On the CPM rate drop, I tried to follow your links and struck out. In any case, I have this gaussian distribution assertion about the number of bidders at the outskirts of the mean pricing spread that has a lot to do with early slide rate implosion... a few high bidders on the skinny part of the bid amount population curve means rates in a high bid auction ecosystem (economy, not ecology) don't reflect the average very well at all, so there's what wall streeters call 'strong support' behind those now-nervous bid leaders, and these secondary bidders are in much greater numbers. Few stop bidding altogether, so the pop curve gets skinnier and taller. So on a percentage basis, I think the present fear has driven CPM rates down the majority of their expected fall for a protracted bad economy. At the support levels, are ROI minded folks who make money (not just a name for themselves) at these pocked up lower rates. So who got whacked along the way? Those that don't measure ad spend return or value well. And who benefits? Those who do measure themselves well - they have access to large media buys at prices that make sense to them. Storm clouds look grey and somber on the bottom side, but from the top, it's... well... a Johnny Nash kind of thang... I can see clearly now, the rain is gone, I can see all obstacles in my way Gone are the dark clouds that had me blind It’s gonna be a bright (bright), bright (bright) Sun-Shiny day. Anne Murray sang it too, though the Jimmy Cliff remake is the one I can hear in my inner thought ear right now... So get your metrics funk on, see clearly and it's all gonna be okay, maybe even a tad righteous. On the CPM rate drop, I tried to follow your links and struck out. In any case, I have this gaussian distribution assertion about the number of bidders at the outskirts of the mean pricing spread that has a lot to do with early slide rate implosion… a few high bidders on the skinny part of the bid amount population curve means rates in a high bid auction ecosystem (economy, not ecology) don't reflect the average very well at all, so there's what wall streeters call 'strong support' behind those now-nervous bid leaders, and these secondary bidders are in much greater numbers. Few stop bidding altogether, so the pop curve gets skinnier and taller. So on a percentage basis, I think the present fear has driven CPM rates down the majority of their expected fall for a protracted bad economy. At the support levels, are ROI minded folks who make money (not just a name for themselves) at these pocked up lower rates. So who got whacked along the way? Those that don't measure ad spend return or value well. And who benefits? Those who do measure themselves well – they have access to large media buys at prices that make sense to them. Storm clouds look grey and somber on the bottom side, but from the top, it's… well… a Johnny Nash kind of thang…

I can see clearly now, the rain is gone,

I can see all obstacles in my way

Gone are the dark clouds that had me blind

It’s gonna be a bright (bright), bright (bright)

Sun-Shiny day.

Anne Murray sang it too, though the Jimmy Cliff remake is the one I can hear in my inner thought ear right now…

So get your metrics funk on, see clearly and it's all gonna be okay, maybe even a tad righteous.

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