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Cashing Out: Week of May 31st-June 6th 2009 in Online Marketing News

U.S. Online Ad Revenues Drop 5 Percent in Q1

A report put out by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers showed a 5% drop in U.S. internet advertising revenues in Q1 year over year. Revenues for Q1 2009 reached $5.5 billion dollars compared to $5.7 billion in 2008.

Newspaper Industry Suffers $2.6 Billion Dollar Loss in Ad Revenue

Numbers posted (click on quarterly tab) by the Newspaper Association of America (NAA) reveal the industry seems to be in a tailspin. The newspaper industry lost $2.6 billion in ad revenue, a decline of 28.3% with classified advertising taking the worst hit dropping 42.3%. Easily the worst Q1 drop in the last 30 years.

Digg Gives Advertisers a Chance to Pay Less with New Platform

According to a post on their official blog Digg has launched a Digg Ads which will allow users to help advertisers save money or bury them. Working similarly to Digg’s current content rating system the more users like an ad the less the advertiser will have to pay for the placement. Hopefully this will lead to creativity although we can imagine many will attempt to game the system.

Two Concierge Shopping Services Mix it Up

For those who want a little shopping help two new services have launched. For fashionistas Covet.com, which was launched by the folks at Riya.com and Like.com, is a virtual shopping engine that helps determine your style and makes recommendations based on your affinity to celebrity style photos. Targeting bewildered men the questionably titled Trunk Club offers a real personal shopper who over Skype will ask questions, help you purchase and then help you return items that were not quite right.

A4U Affiliate Marketing Award Winners Announced

The UK version of the Pinnacle Awards were held this week as A4U announced its 2009 award winners (full list) including:

• Innovative Publisher of the Year     Skimlinks
• Innovative Merchant of the Year     PrezzyBox
• Innovative Affiliate Network of the Year     Affiliate Window
• Affiliate Marketing Digital Media Agency of the Year      I-Level
• Best Use of Technology within Affiliate Marketing      Skimlinks
• Retail Affiliate of the Year     VoucherCodes.co.uk
• Retail Merchant of the Year      Argos
• Affiliate Management Agency of the Year     Existem Affiliate Management
• Publishers Choice of Affiliate Network of the Year     Affiliate Window

Congratulations to this year’s winners.

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