Search Engine Tricks

Search engine spam was a hot topic at the AffiliateSummit this year and it seems that search engines are taking a hard glance at what affiliates are doing. Bad behavior could draw penalties not only for the affiliate site, but the merchant who allows the behavior to go on.

An affiliate received this letter from a merchant:

Please be advised that any publisher that is found to contain webpages that spam/trick/cloak/redirect to [merchant] will be removed.

We have been contacted by Yahoo informing us that our affiliates is creating a problem with our status with Yahoo. They actually gave us links to many websites, which when verified are known to be [network] publishers.

We asked that you purge or edit any asp, cgi, html, etc.. files that contain any method to trick search engines to achieve higher ranking. Edit any files that do not point to the proper products. For example, do not advertise on your site [product] then redirect to our [unrelated product] page.

It was to our surprise that Yahoo contacted us and it is to our goal to comply with any/all Yahoo demands. We do not wish to endanger any publisher who has set up a virtual domain with our company.

This act is effective immediately.

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