Comments on: Revolution and Steam Punk Penguins http://www.revenews.com/affiliate-marketing/revolution-and-steam-punk-penguins/ Discussion of Online Marketing, SEM, Social Media, Mobile and Video, Micro-Content, and Affiliate Marketing Wed, 08 Feb 2012 21:50:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Jeff Molander http://www.revenews.com/affiliate-marketing/revolution-and-steam-punk-penguins/#comment-17222 Jeff Molander Sun, 15 Jun 2008 17:09:58 +0000 http://www.revenews.com/wayneporter/revolution-and-steam-punk-penguins/#comment-17222 Jimmy... hitting nail firmly on head. While the "affiliate marketing" industry is constantly under assault from the outside in it does itself no favors by taking it self less-than-seriously. As I've said in the past affiliate programs are perceived as "the junior leagues" of Web marketing based partially on how others view it but, as you point out, also on how it views itself. It's like anything else in life -- want to be successful? Then you must REEK of confidence and pride even when you're being attacked, demeaned or questioned. Never let them see you sweat. Jonathan... As I've said before, yes, I have investments here and there in companies, ideas, etc. Drop shipping is one of them. I'm glad to hear your opinion on it :) and welcome your explaining why it's not part of your future. For the record, Wayne, what you point out is exactly (partially actually) why drop-shipping has not taken off. It's been, thus far, too difficult. Jimmy… hitting nail firmly on head. While the “affiliate marketing” industry is constantly under assault from the outside in it does itself no favors by taking it self less-than-seriously. As I’ve said in the past affiliate programs are perceived as “the junior leagues” of Web marketing based partially on how others view it but, as you point out, also on how it views itself. It’s like anything else in life — want to be successful? Then you must REEK of confidence and pride even when you’re being attacked, demeaned or questioned. Never let them see you sweat.

Jonathan…
As I’ve said before, yes, I have investments here and there in companies, ideas, etc. Drop shipping is one of them. I’m glad to hear your opinion on it :) and welcome your explaining why it’s not part of your future. For the record, Wayne, what you point out is exactly (partially actually) why drop-shipping has not taken off. It’s been, thus far, too difficult.

]]> By: Wayne Porter http://www.revenews.com/affiliate-marketing/revolution-and-steam-punk-penguins/#comment-17195 Wayne Porter Fri, 13 Jun 2008 22:19:06 +0000 http://www.revenews.com/wayneporter/revolution-and-steam-punk-penguins/#comment-17195 Nick and Jen, The solution lies in what is the differentiator? Again right now Etsy is a prime example of a destination where everyone is not selling the same thing...will someone please call them up and pitch them on revenue sharing? (Before say Google buys them.) Nick having promoted your products using a system in the Second Life environment do you believe you "learned" things from me? (As your affiliate?) Of course there is a real relationship there too, but content creators can work with "marketers". That is ok. -Wayne Nick and Jen,

The solution lies in what is the differentiator?

Again right now Etsy is a prime example of a destination where everyone is not selling the same thing…will someone please call them up and pitch them on revenue sharing? (Before say Google buys them.)

Nick having promoted your products using a system in the Second Life environment do you believe you “learned” things from me? (As your affiliate?) Of course there is a real relationship there too, but content creators can work with “marketers”. That is ok.

-Wayne

]]> By: jgoode http://www.revenews.com/affiliate-marketing/revolution-and-steam-punk-penguins/#comment-17191 jgoode Fri, 13 Jun 2008 12:04:53 +0000 http://www.revenews.com/wayneporter/revolution-and-steam-punk-penguins/#comment-17191 Nick, I feel the same way. what the solution is, I'm not sure.. I think the unique, creative aspect of creating a successful business is missing in many cases. Nick, I feel the same way. what the solution is, I'm not sure.. I think the unique, creative aspect of creating a successful business is missing in many cases.

]]> By: Nick Ernst http://www.revenews.com/affiliate-marketing/revolution-and-steam-punk-penguins/#comment-17189 Nick Ernst Fri, 13 Jun 2008 11:39:04 +0000 http://www.revenews.com/wayneporter/revolution-and-steam-punk-penguins/#comment-17189 IMO, affiliate marketting suffers because it leads to a state where everyone is selling the same thing. At that point people no longer come to you because you have a better product or a product they can't find elsewhere. Unless you have something to attract them, and then interest them in said product, you probably won't be selling any of it. In other words...why would I come to you to buy something I sell myself, or can buy from someone I know? IMO, affiliate marketting suffers because it leads to a state where everyone is selling the same thing. At that point people no longer come to you because you have a better product or a product they can't find elsewhere. Unless you have something to attract them, and then interest them in said product, you probably won't be selling any of it.

In other words…why would I come to you to buy something I sell myself, or can buy from someone I know?

]]> By: Wayne Porter http://www.revenews.com/affiliate-marketing/revolution-and-steam-punk-penguins/#comment-17187 Wayne Porter Fri, 13 Jun 2008 10:39:25 +0000 http://www.revenews.com/wayneporter/revolution-and-steam-punk-penguins/#comment-17187 Nods at Jimmy. Why? IMHO Deal structure. Affiliates assume more risk because of the inherent nature of CPA,CPS models as opposed to CPC or CPM. This is why I am a big fan of blended deals or CPS with slotting fees. This is why I think we need a professional organization. This is why we need media kits and more formal instruction. It doesn't mean affiliate marketing can't be the grassroots effort it is, it simply means one can make more money for their efforts if they know how to play the ball game. -wayne Nods at Jimmy. Why? IMHO Deal structure. Affiliates assume more risk because of the inherent nature of CPA,CPS models as opposed to CPC or CPM. This is why I am a big fan of blended deals or CPS with slotting fees. This is why I think we need a professional organization. This is why we need media kits and more formal instruction.

It doesn't mean affiliate marketing can't be the grassroots effort it is, it simply means one can make more money for their efforts if they know how to play the ball game.

-wayne

]]> By: Jimmy http://www.revenews.com/affiliate-marketing/revolution-and-steam-punk-penguins/#comment-17185 Jimmy Fri, 13 Jun 2008 10:07:35 +0000 http://www.revenews.com/wayneporter/revolution-and-steam-punk-penguins/#comment-17185 Part of the problem of affiliate marketing is that it suffers from a bad case of low self esteem. Part of the problem of affiliate marketing is that it suffers from a bad case of low self esteem.

]]> By: Wayne Porter http://www.revenews.com/affiliate-marketing/revolution-and-steam-punk-penguins/#comment-17170 Wayne Porter Fri, 13 Jun 2008 05:44:49 +0000 http://www.revenews.com/wayneporter/revolution-and-steam-punk-penguins/#comment-17170 Let's make that some sort of axiom Jen. You touched upon it well...how about: "Get back to knowing your customers and clients as people, rather than seeing them only as consumers that are quantified through statistics and assumptions." -wayne Let’s make that some sort of axiom Jen. You touched upon it well…how about:

“Get back to knowing your customers and clients as people, rather than seeing them only as consumers that are quantified through statistics and assumptions.”

-wayne

]]> By: jgoode http://www.revenews.com/affiliate-marketing/revolution-and-steam-punk-penguins/#comment-17169 jgoode Thu, 12 Jun 2008 23:51:09 +0000 http://www.revenews.com/wayneporter/revolution-and-steam-punk-penguins/#comment-17169 I'm relatively new to the affiliate space so my view of this "shift" is limited. However, no matter how we look at it, money making online, from my view, is shifting all around. It's moving back into the personal touch realm of thinking. Personalization and personal interests for consumers as well as retailers/merchants/etc. - move away from blind automation and mass appeal and back to personal contact with customers - offering the best for a few instead of a heap for the masses. Get to know our customers and clients on a more real knowledge level, not just through stats and assumptions. I think this is why the niche works well. not just because its a tiny focused area to specialize in, but because its such a detailed facet, we can personally approach, relate to, love and share about. The key being... be apart of the interest that drives the niche and share the interest. The more I read about internet economics and new media, the more it's apparent to me that product availability on a personal "one just for me" on-demand level is the way to to look ahead. How we approach that in the affiliate space... is an interesting challenge but I think a challenge worth tackling. --love what you do and eventually what you do will love you back. ;) I'm relatively new to the affiliate space so my view of this "shift" is limited. However, no matter how we look at it, money making online, from my view, is shifting all around. It's moving back into the personal touch realm of thinking. Personalization and personal interests for consumers as well as retailers/merchants/etc. – move away from blind automation and mass appeal and back to personal contact with customers – offering the best for a few instead of a heap for the masses. Get to know our customers and clients on a more real knowledge level, not just through stats and assumptions.

I think this is why the niche works well. not just because its a tiny focused area to specialize in, but because its such a detailed facet, we can personally approach, relate to, love and share about. The key being… be apart of the interest that drives the niche and share the interest.

The more I read about internet economics and new media, the more it's apparent to me that product availability on a personal "one just for me" on-demand level is the way to to look ahead. How we approach that in the affiliate space… is an interesting challenge but I think a challenge worth tackling.

–love what you do and eventually what you do will love you back. ;)

]]> By: Jeff Molander http://www.revenews.com/affiliate-marketing/revolution-and-steam-punk-penguins/#comment-17155 Jeff Molander Thu, 12 Jun 2008 21:38:14 +0000 http://www.revenews.com/wayneporter/revolution-and-steam-punk-penguins/#comment-17155 Wayne... We don't disagree at all. If we disagreed you'd argue against my logic which extends beyond a single word :) Let the pile-on ensue of everyone taking your words "affiliate marketing is not dead" and putting them into my mouth via your disagreement which is agreement. Viva la blogging! :) Wayne…
We don’t disagree at all. If we disagreed you’d argue against my logic which extends beyond a single word :)

Let the pile-on ensue of everyone taking your words “affiliate marketing is not dead” and putting them into my mouth via your disagreement which is agreement. Viva la blogging! :)

]]> By: Wayne Porter http://www.revenews.com/affiliate-marketing/revolution-and-steam-punk-penguins/#comment-17168 Wayne Porter Thu, 12 Jun 2008 21:06:18 +0000 http://www.revenews.com/wayneporter/revolution-and-steam-punk-penguins/#comment-17168 Back to that Point of View thing...I like to think of it as a form of risk diversification by controlling the relationship with the customer. Back to that Point of View thing…I like to think of it as a form of risk diversification by controlling the relationship with the customer.

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