You can start here: http://www.performancemarketingalliance.com/interest-surveys/

I also received a nomination today as a member of the Formation Advisory Board (FAB)for the Performance Marketing Alliance – This is a much needed organization as we have all been discussing the last few months. The need for a voice for the affiliate marketing Industry has been needed for years, now with the formation of the Performance Marketing Alliance we will have a foundation of which we can all be a part of.

I was also able to nominate others in the industry that have shown to produce effective tools and or leadership within the performance based marketing categories and look forward to being a part of the FAB if voted as an elected Board Member.

Cheers,
Heather Paulson

I already reached out to Rebecca last week and offered specific and general support and help for this (hopefully final) attempt of the formation of an industry association/organization.

I got a lot reading material to this today and not finished with it yet. I will probably jump in for some comments and stuff later this weekend.

Cheers!
Carsten

Politics- ROTFL. Don’t I know about politics. Again I think my experience with the AU showed me how a great initiative with one goal (contract reform) can get bogged down.

It is critical that the networks give it support. I am happy to assist there. I can see longer range things like parlay with the security community. The dream that I verbalized at RSA 2007 was that one day ad networks, security pros, and law enforcement would work in tandem…

I am behind you all.

best,
Wayne

A third issue that you raise is the importance of getting all sides involved so that the association is not naturally set against other groups in the space. Ultimately, we are all working together.