Google Sues Firm Over Click Fraud

I have talked about the problems with fraud and with pieces like India’s Secret Army of Online Ad ‘Clickers’ the dangers of full throttle CPC deals become apparent.

Google has filed a lawsuit against Auction Experts International where Google claims the company clicked on text ads to defraud its advertising network. I am unable to access the Auction Experts International site but you can see a bit more using the Google cache.

The case, filed Nov. 15 in the Superior Court of Santa Clara County in California, is among the first civil lawsuits to relate to click fraud. The lawsuit charges that Texas-based Auctions Expert International signed up to display Google’s targeted text advertising on its Web site, and then fraudulently clicked on the ads to profit from its pay-per-click system.

The full article can be found here.

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