Google Innovations Imminent

Candida Kutz reported:

Update on the new Google Adwords, in effect now: Improved Adwords Conversion Tracking so that you can track conversions not just from Adwords, but also Overture, emails, banner ads, and all other sorts of online advertising campaigns. This allows the merchant to compare the campaigns against each other.

Is tracking finally becoming a commodity? This could become interesting and have ripple effects in the CPA space too. Here is a service all the major affiliate networks and indys have charged for being given away for free by Google. No doubt it gets the attention of Overture as well. Will they rise up to match this offering?

On that note it appears Google is hell-bent on several waves of innovation. The scoop is that 1800 members of their marketing team are being spirited away to a retreat as they learn to sell a whole new range of Adwords services.

Another scoop points to the looming release of a Google API for Adwords (for advertisers) which seems to echo in the footsteps of Amazon’s and eBay’s strategy, although their strategy is hinged on giving the API to publishers. My hunch is they will eventually release an API for both parties. Perhaps this would allow their publishers to reap some of the power their premium partners have.

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