Online Video: Ads & Conversion Tools

In case you haven’t heard, online video is the next big thing. Looks like Google is getting in the game by announcing they are allowing video clips put directly into Adwords.

In the coming days, we will be adding click-to-play video ads to the line-up of text, Flash and image ad formats currently supported by the Google content network. At launch, video ads will be available to AdWords advertisers in the US, Canada and Japan - but we plan to roll them out to other regions shortly.

Techcrunch is betting against it. Personally, I think it’s a great idea, although not allowing Adsense publishers to opt-out from the video ppc ads is a mistake.

But what about other types of video? In my opinion, it’s companies like Rovion that have the right idea, especially when it comes to helping conversions for online merchants. Look at the sample video playing below on the screen (code donated by Len from Rovion). Pretty swanky huh?

Rovion’s patent-pending inPersonTM technology enables web sites to come alive with highly compelling and literally out-of-the-box streaming video messages… leading to increased response rates, recognition, retention and revenues.

At some point, all online merchants are going to need to invest in these types of tools to help convert more customers. So what are you doing to increase conversions? Tried video?

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