Brand Migration - Do or Die

This article from Reuters prompted me to write this blog.

Media companies are finally running the real risk of losing massive market share, to the Internet. When the bubble burst in 2000, alot of them sat back, watched AOL Time Warner plummet and laughed. How the tables have now turned…

Offline media companies need to start migrating their brands and the business to the online world. Many of these media companies think that operating a website is sufficient, but in reality, it’s not. You need to also migrate your advertisers online - ALL of them! You need to provide targeted advertising, better user profiling, increase your web traffic and find new ways to monetize your content. If you’re only joining the online media space now, you’ve probably missed the boat already, so enjoy the swim…

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