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McAfee SiteAdvisor

As you may have read, I’ve had an interesting week. I got a reminder of the way big companies operate. It’s not a pretty sight. I have also gotten an education in how McAfee’s SiteAdvisor works thanks to Yahoo’s new…

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Customer Acquisition 2.0: How Experiential Marketing is Changing the Game

People now have access to so much content — and have so many ways to gather news and information — that the likelihood of your corporate message penetrating the clutter is virtually nil. Instead, if you engage the audience in…

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New Business Opportunity: Outsourced Affiliate Locations

With the announcement that the state of New York will be collecting sales tax from affiliates, and the termination of New York based affiliates, we have an opening for a new business model.  We already have outsourced affiliate program managers,…

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Overstock.com Terminates All NY Affiliates

In my Revenew’s post on April 18th, 2008 - Read here I spoke of a serious post concerning the possibility of an affiliate sales tax collection for affiliates based out of New York that went up (April 17th 2008) on the…

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MySpace Wins a Big One, Is Scott Richter the Next Target?

MySpace just won a $230 million judgment against Spamford Wallace and his partner Walter Rines for violations of CAN-SPAM and California anti-phishing laws, plus attorney fees. Ole Spamford was proud to be the Spam King and I’m sure he’ll find a…

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A New Industry Association?

I had a great call with Rebecca Madigan - formerly with Commission Junction, now with AffiliateClassroom - earlier today. We talked about an industry group dedicated to promoting affiliate marketing.

Over the years there has been a lot of talk…

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Happy (Belated) 30th, Spam!

One news list that I am on with another ReveNews blogger had a message today that I thought was fairly interesting - Spam is 30 years old. The first spam message was sent on May 3rd, 1978, according to this…

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1 Comment | Filed under: Online Marketing

Bring Out Your Dead

I expect something tasteful in a place of mourning and remembrance. Maybe I am old-fashioned but ads for LavaLife, who has never been the most subtle advertiser in the dating industry, on a site meant to be a memorial for…

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My Life as a Spammer… or so says Yahoo!

I received an interesting call on Friday from our rep at Outrider. It seems that Yahoo thinks that AnyCoupons sends SPAM. To be perfectly clear: I hate SPAM. I hate it to the point that my company does too little…

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Help with Mash-Ups for the Non-Tech Affiliates Out There

Mark Wielgus created last year in August a mash-up script for YouTube, Amazon.com and Ebay.com and released the code for free under the Creative Commons Share Alike licensing model at his blog 45n5.com.

I am interested into data feeds and web services…

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LATEST POSTS BY CATEGORY
Online Marketing
McAfee SiteAdvisor
by David Lewis

Customer Acquisition 2.0: How Experiential Marketing is Changing the Game
by Jeff Molander

New Business Opportunity: Outsourced Affiliate Locations
by Brad Waller

Search Engine Marketing
My Life as a Spammer… or so says Yahoo!
by David Lewis

Google Previous Query coming to Natural Search, are we Teaching the Machine?
by Heather Paulson

Performics SEO/SEM Section to be Sold by Google
by Carsten Cumbrowski

Affiliate Marketing
Customer Acquisition 2.0: How Experiential Marketing is Changing the Game
by Jeff Molander

New Business Opportunity: Outsourced Affiliate Locations
by Brad Waller

Overstock.com Terminates All NY Affiliates
by Heather Paulson

Security Issues
McAfee SiteAdvisor
by David Lewis

Revenue Share & Lead Tracking in Affiliate Marketing
by Carsten Cumbrowski

Mahalo’s Missing DNA back at you Jason Calacanis
by Wayne Porter

Contextual Advertising
Why Sprockets Will Change Advertising on the Internet Forever
by Brad Waller

Clicks Are Even Worse Measurements Than We Previously Believed
by Sam Harrelson

Google to Start Demographic Targeting Beta
by Brad Waller

Next-Gen Marketing
Customer Acquisition 2.0: How Experiential Marketing is Changing the Game
by Jeff Molander

New Business Opportunity: Outsourced Affiliate Locations
by Brad Waller

Why Sprockets Will Change Advertising on the Internet Forever
by Brad Waller

Micro-Content
Ok, So I Don’t Hate Twitter
by Scott Jangro

Adventures of the Stainless Steel Rats: Next Gen Marketing
by Sam Harrelson

What Are You Doing?
by Sam Harrelson

Sounding Off
Jason Calacanis Wants You Dead
by Brad Waller

Ad Industry Didn’t Do Too Badly in 2007
by Brad Waller

Green Eggs and Sam Harrelson
by Wayne Porter