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Yahoo! Search Update His Database, A New Motive For Passionate Debates
On December 14, an expected event was happening on Yahoo! Search. Waited by many SEO webmasters, Yahoo! Search re-index his database into a process which takes a whole day.
As always when a big search player perform such an action, no matter it is named Yahoo! Search, Google, MSN, a lot of debates appear on different places all over the Internet.
Opinions may vary from people to people. Here’s some interesting thoughts posted on Yahoo! Search Blog:
Mat: “Cue deep, analytical and studied response… nice update. It’s been a long time since I’ve felt able to say that. Keyword in domain and URL, almost regardless of content and quality, no longer rules the roost.”
Rebecca: “Thought that after I emailed you guys so many times I would be back up on this next update. My main page is still up, but my hundreds of pages are still not listed in the serps. I emailed over and over again. I had tons and tons of #1 listings and then, poof, I vanished. I have a good site with no spam, etc. I don’t rely on evil tactics either. But this company is my sole business. And just for Christmas, you have taken my income and reduced it to less than 1/4 what it was.”
Paul: “Nice update. Result pages seem more relevant, and yes, my sites are fairing pretty damn well. Of course they are — they are filled with lots of relevant and unique content. Will be interesting to see whether this update produces the kind of high quality click that Google has been delivering for some time.”
Guest: “I do notice the changes, but scraper sites still dominate the listings.”
David: “Yahoo, I’ve given up. I have a site that’s been up 10 years. Loads of original content. No tricks. No spam. The URL is a city name. #2 on Google and #1 on MSN for a search of that city. You have our first page and that’s it. Have no idea what we did wrong and I am no longer interested in trying to figure out what we did that is acceptable to Google and MSN, but unacceptable to Yahoo. I know you have penalized numerous other quality sites this way and believe it’s starting to catch up to you.”
Justin: “I see even more spam now.”
Wow, wow… so different comments! I congratulate people who get new higher positions, I’m sorry about those who’s falling down (well, as long as they DO NOT use “dirty” SEO tricks!).
From my point of view, every new indexing of a database doesn’t matter too much — this include Yahoo! Search, Google or MSN. That’s because I KNOW I’ll be there, on top spots, probably as #1 for my main keyphrases.
How’s that? Well, I’m a true believer of NATURAL SEO!
My main site has top positions even if it has only a Google PR of 4. For my main keyphrases I’ve got higher positions into a competition between 14 and 40 millions of pages (once I had a #1 on Google from 98 million pages). That’s not luck, it’s natural SEO (from a SEO point of view, my site is not optimized to the fullest potential!).
Natural SEO it means to me to forget first about ALL the tricky software which create useless (almost duplicated) pages. Secondly, it means to create good, relevant, fresh content for search engines “eyes” and your web site visitors.
On-page factors still to count. On-site factors do the same. Off-page/site factors counts even more now.
My advice is to keep it up to the SEO basics. If this is not enough, proceed with advanced SEO techniques. And if you do want to conquer a highly competitive (niche) market, do yourself a favor and hire a SEO company or consultant.
Lastly, forget about complicated link exchange strategies. The days when thousands of links on your directory counts are over — or at least will do it soon. Thanks God if this will happen quickly. In the last 2 years I receive thousands (!!!) of link exchange proposals — 99,99% of them from unrelated web sites. It’s almost as bad as email SPAM!
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