Comments on: Google CPA Chatter http://www.revenews.com/online-marketing/google-cpa-chatter/ Discussion of Online Marketing, SEM, Social Media, Mobile and Video, Micro-Content, and Affiliate Marketing Wed, 08 Feb 2012 21:50:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Carsten Cumbrowski http://www.revenews.com/online-marketing/google-cpa-chatter/#comment-8834 Carsten Cumbrowski Tue, 18 Sep 2007 11:16:45 +0000 http://revenews.contentrobot.com/?p=2152#comment-8834 Hi Todd, I made a number of (longer) posts to the subject over the past months that you might find interesting. They overlap with some of the stuff you are saying and also expand on that. June post: <a href="http://www.searchenginejournal.com/worldwide-expansion-of-google-pay-per-action-cpa-beta/5153/" rel="nofollow">Worldwide Expansion of Google Pay-Per-Action (CPA) Beta</a> August post: <a href="http://www.searchenginejournal.com/google-adwords-and-paid-search-cpa-vs-existing-cpc-model/5499/" rel="nofollow">Google AdWords and Paid Search: CPA vs. Existing CPC-Model</a> Cheers! Carsten Hi Todd,

I made a number of (longer) posts to the subject over the past months that you might find interesting. They overlap with some of the stuff you are saying and also expand on that.

June post: Worldwide Expansion of Google Pay-Per-Action (CPA) Beta

August post: Google AdWords and Paid Search: CPA vs. Existing CPC-Model

Cheers!
Carsten

]]> By: jeff http://www.revenews.com/online-marketing/google-cpa-chatter/#comment-8833 jeff Fri, 14 Sep 2007 17:33:19 +0000 http://revenews.contentrobot.com/?p=2152#comment-8833 I've been part of the Google Pay Per Action Beta for several months now. Based on my experience I can confidently tell you: The affiliate industry has NOTHING to worry about. I've been part of the Google Pay Per Action Beta for several months now. Based on my experience I can confidently tell you:

The affiliate industry has NOTHING to worry about.

]]> By: Wade Crang http://www.revenews.com/online-marketing/google-cpa-chatter/#comment-8832 Wade Crang Fri, 14 Sep 2007 14:18:10 +0000 http://revenews.contentrobot.com/?p=2152#comment-8832 Todd, I agree - for the most part (other than an eBay) 90% of Adv results come from a handful of their affiliates. These top relationships need to be maintained and proactively optimized (i.e. coordinating marketing efforts). Furthermore different affiliates (coupon sites, lead gen, search arb, etc...) need/want different type of interactions with the Adv whom they are promoting. The optimal nurturing of these relationships is THE "secret sauce" behind success vs. failure. This "secret sauce" is what keeps start-up affiliate networks which offer lower fees and better features from getting an type market share from the likes of CJ. Can this "secret sauce" be acquired ??? Sure - Google can cut a check to Todd for $100M and it is theirs. Todd,

I agree – for the most part (other than an eBay) 90% of Adv results come from a handful of their affiliates. These top relationships need to be maintained and proactively optimized (i.e. coordinating marketing efforts). Furthermore different affiliates (coupon sites, lead gen, search arb, etc…) need/want different type of interactions with the Adv whom they are promoting. The optimal nurturing of these relationships is THE "secret sauce" behind success vs. failure.

This "secret sauce" is what keeps start-up affiliate networks which offer lower fees and better features from getting an type market share from the likes of CJ.

Can this "secret sauce" be acquired ??? Sure – Google can cut a check to Todd for $100M and it is theirs.

]]> By: Shawn Collins http://www.revenews.com/online-marketing/google-cpa-chatter/#comment-8831 Shawn Collins Mon, 10 Sep 2007 20:12:01 +0000 http://revenews.contentrobot.com/?p=2152#comment-8831 Another important thing here is that Google's code for affiliates (for now, at least) is all JavaScript. So you can't use it in e-mail, ppc, and other places. Plus, if you want to use a text link, you're going to be able to use what is available, and nothing else, because you can't edit what is displayed. An example of this is when an affiliate wants to earn referrals for recruiting new people to AdSense itself. These are the text link options: - Sign up for AdSense. - This site monetized by Google AdSense - Get targeted ads on your site with Google AdSense - Generate revenue from your website. Google AdSense. - This site recommends Google AdSense for targeted ads It's not an option to include a text link that simply reads "Google AdSense" within a review or other article where an affiliate might be able to recruit targeted prospects. Another important thing here is that Google's code for affiliates (for now, at least) is all JavaScript.

So you can't use it in e-mail, ppc, and other places.

Plus, if you want to use a text link, you're going to be able to use what is available, and nothing else, because you can't edit what is displayed.

An example of this is when an affiliate wants to earn referrals for recruiting new people to AdSense itself.

These are the text link options:

- Sign up for AdSense.
- This site monetized by Google AdSense
- Get targeted ads on your site with Google AdSense
- Generate revenue from your website. Google AdSense.
- This site recommends Google AdSense for targeted ads

It's not an option to include a text link that simply reads "Google AdSense" within a review or other article where an affiliate might be able to recruit targeted prospects.

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