I saw this headline today at MediaPost: “Report: Affiliate Marketers Use Adware Deceptively.”Great, yet another headline that paint the entire industry with a broad brush. Anyone not part of this industry will see the headline and confirm their misguided notions…

A majority of affiliate managers need to feel more recognized, and given more power, by their bosses. 80% of you say bosses need a better understanding of (appreciation for) performance-based Web marketing’s raw power! And 90% need better tools to do their job…

When’s the last time you’ve heard anyone in our industry talk about what affiliate MANAGERS want. Let’s set aside that popular question of “what do affiliates really want?” and explore what YOU want, managers. Better recognition and respect internally among your superiors? Better tools to do your job? More autonomy? More budget to foster creativity? Less competition and more collaboration with search, email and other channels?

What are Affiliates?

It is hard to get concensus on that. In my eyes affilites are “meta-thinkers” who are often dissatisfied with the status quo. Affiliates are all about finding “digital independence” and they do this by naturally pushing the envelope.…

The Associated Press thinks that Fair Use means it’s Fair to Use unless you’re a blogger. They don’t like the blogosphere’s use of too many quotes from AP articles and they want to set a policy of what constitutes fair…

Today I received a MyPoints BonusMail email message with the unusual subject line “Tell Congress to Protect Seniors’ Medical Benefits.” That subject line immediately piqued my interest because of its political nature. I was, however, immediately troubled because I knew…

Everyone knows that subscription business models are based on breakage. A consumer signs up and either never uses the product or never unsubscribes from the service.

Recently I changed banks. I had many subscription services I had tied to my bank…

Yes, it’s true. Jason wants to work you to death. The New York Times printed a story that says that blogging is deadly so it must be true. Jason has evidently built his wealth on the graves of many. I’m waiting…

Contrary to the published TNS Media Intelligence Report that U.S. Advertising Expenditures Grew 0.2 Percent in 2007, Jack Myers Think Tank says that the number is really between 1.9 percent and 3.1 percent. That is a pretty big difference when you look…

It is that time again…somehow I end up writing about “that time again”.

Often I forget to give thanks to those around me. The people who inspire in little and big ways. I decided I wanted to support “wholesome things”…