2 Comments

YPN – Switching over from AdSense …. Maybe

Sep 28, 2005
by

I was recently accepted into YPN (Yahoo Publisher Network) Beta and decided to test it out myself – see how it compares to AdSense. I have switched out a few sites and will be testing it over the next few weeks to see how it pans out. So far, YPN has a higher CTR, higher Conversion and higher Revenue. Within the first few days, I would have to say I have been very pleased with 3-4 times what AdSense normally yields.

This is a very unscientific test, but I will be happy to publish my thoughts on it in a few weeks … we shall see how it holds up.

Filed under: Contextual Advertising + Online Marketing + Online Publishing + Search Engine Marketing
  • Wayne Porter

    Scott,

    have you found the quality of advertisers to be better? we do well with google, but the quality is nearing gutter levels

  • Scott Polk

    Wayne :

    My Google ads were at gutter levels as well on these test sites, but I can happily say the quality is better … currently, the ads appear to be more relevant and are from better advertisers. There are some pages that seem a bit off, but overall the experience is refreshing :)