ShotGun Blast- Two Hour Pellet Podcast
Moving into the weekend I hooked up with Sam Harrelson to continue some of our Gonzo conversations we started at Affiliate Summit West with some experimental collaboration. Based on CPN’s first Beta Podcast in response to my Slumsense post. Yes- there are extensive podcast recordings from the Summit we have never released. The reasons we reveal in this podcast itself and their fate remains uncertain.
In this podcast Sam and I simply talk about the state of the industry, many industries actually, and engage in wide open dialogue (the shotgun blast into the proverbial mud puddle) on a wide-range of topics. The goal was to intentionally go to the other extreme of his last podcast which clocked in at a “hyper-minimalist” seven minutes. This one checked in at a massive 120 minutes. It is obviously an experiment to hopefully get feedback on podcasting, structure, and any other observations people have. The brush was intentionally large.
This was a super-long, an OPEN SOURCE inspired conversation. Meaning we went in with no real game plan, talked about topics we thought of interest, or as they emerged en passant.
From Sam’s post, aptly titled: CostPerNews Beta Podcast 2: Shotgun Blast in the Mud Puddle
Sam says “Two hour (yep… TWO HOUR) conversation with ReveNews co-founder, Microsoft MVP, Google VIP and Affiliate Marketing Legend Wayne Porter about the current state of affiliate marketing. For the listeners and participants brave enough to make it all the way to the end, there are a few easter eggs for your listening pleasure.”
I think Sam, who I would call the Kwisatz Haderach of online marketing, goes overboard on the trappings, but thanks for all the fish.
Sam lists a few topics we brainstormed to give you some idea as to what it contains. I also included some thoughts and interaction from Sam on Second Life for Fraser.
We go over, in a completely non-polished, non-edited format (Note: R rating for mature language.)
- Blogging as a personal sandbox.
- The historical value of blogging.
- Matt Cutts- precognition via blog injection?
- WordPress and Movable Type- how to undo a platform three years old.
- Direction of Revenews and Next Iteration.
- Bumpzee-a clever platform ready for politics?
- The Emerging world of Machinima.
- Anecdotes of how Second Life can alter or impact real world behavior.
- How a good dose of evil trains Google’s artificial intelligence.
- Compensation models and the problems they cause.
- Merchants will continue to adapt the work of their affiliate marketing force.
- How age can tint one’s lense and are you ready to adjust?
- Reflections on the long path of content through a widget.
- The value of beta, beta, beta…
- Aggregation for better or for worse.
- A lot of rambling about social media and how search engines will be archaic.
- Conceptions of knowledge, influence and socially useful activity.
- Metrics and the critical and often bad decisons made from faulty metrics accepted by default.
- White text on White background- Wayne observes Google gaming still exists in its most simplistic form.
- One absolute concrete application for Second Life for those who cannot master the concept of “shadow consumers”. (Concept coined by Harvard Review)
- Second Life becoming a generic term to represent the concept of a metaverse.
- Monetization can take place over a long period of time- its not always like Sea Monkeys.
- The real and present danger of binary thinking…
- The importance of continual experimentation and critical thinking.
- Dirty ads in MSN gets MSFT covered in mud, Google looks shiny.
Of special interest is the backgrounds online digital marketers held before going online. e.g. Sam is a religious studies teacher, myself in medicine, Lisa Riolo a coffee person, Lisa P. in tech and sports writing, Fraser a professional card player, Brad Waller was in physics and more…this is of particular interest to me…
I think Sam plans for another Beta Podcast 3 and perhaps, if I am invited back, maybe we can kick off with that.
So if anything else- valuable feedback might be:
- What background did you have before going into online marketing?
- Did you gain one valuable piece of information, learn something new, or a useful concept in the two hours?
- If so did it justify listening for two hours or even part of the podcast?
Naturally- all the feedback will be shared back. You can comment here or at CostPerNews or by e-mail if you wish.
<br /> <a rel=”enclosure” xhref=”http://www.hipcast.com/export/P3f39104e9b9f69cab92b2b8374337533Yl9wRVREYmJ2.mp3″ mce_href=”http://www.hipcast.com/export/P3f39104e9b9f69cab92b2b8374337533Yl9wRVREYmJ2.mp3″ >MP3 File</a><p> </p>
