Play with fire search the web and win with Kevin Federline!

Install a Kevin Federline IE toolbar on your computer and you can have instant access to his MySpace page, play with fire search the web and win with Kevin! You could win a Kevin T-shirt or an autographed Kevin Federline 8 x 10…. Hot geezer’s sign me up!!

When it comes to marketing ideas lately I am seeing a lot of expectant buzz material. You know the type of platform that is created strictly based on the expectation of some type of emotional social reaction, a knee jerk, a laugh, and then the sharing comes along. Capturing our attention through shock marketing transcends logic and becomes viral. When companies try to create a reaction they of coarse will get our attention. And why not share, it is fun and hey we might learn something.

PRODEGE is using a twist on attracting specific persona’s to use their search pages; this will make for an interesting game, celebrity branded search. PRODEGE whose search engines are powered by Yahoo! has launched celebrity profile campaigns centered on search! PRODEGE has built patent pending software that affords regular searchers the chance to win prizes that are catered to their lifestyle. Each day PRODEGE chooses random winning times, the first person to do a search after the assigned time wins instantly.

“Play with fire search the web and win with Kevin.” I will win with Kevin? I am playing with fire? I never thought searching for something was anything more then just that, searching! Now I get to play with FIRE and win “with” Kevin.

Interesting, very interesting….However I can not get Adam Sandler out of my head saying in his comedic husky tone. “Play with Fiiiiiiiii-hhhhRRRRE.”

Play with fire search the web and win with Kevin.

http://searchwithkevin.prodege.com/

Or you could search for “Merch” (Hip term that mean merchandise)

http://searchwinmerch.prodege.com/?cmd=ct-allsites