Lost Clicks & Lawyers

May 20, 2005
by

How do you know when click fraud is becoming a big problem? When lawyers create sites like LostClicks.com.

From the release:



Online advertisers who are concerned about click fraud have a new online clearinghouse, http://www.lostclicks.com , where they can learn more about a pending class action lawsuit against the major search engines and Internet corporations, and about recent developments in what is now being recognized as a major problem for advertisers.

“What we’d like is for http://www.LostClicks.com to become an electronic meeting place for advertisers and individuals who are concerned about pay-per- click (PPC) fraud,” says attorney Joel Fineberg of Dallas, who represents online advertisers in the class action lawsuit. “It’s very important that all of us share information because we’re dealing with a new technology and a new challenge. The more people who visit the site, the more knowledge we can all gain.”

Mr. Fineberg, along with associate Dean Gresham and Dallas attorney Stephen Malouf, have filed a class action lawsuit against the following defendants: Google (Nasdaq: GOOG – News), Yahoo! (Nasdaq: YHOO – News), Lycos, AskJeeves (Nasdaq: ASKJ – News), Findwhat.com (Nasdaq: FWHT – News), GO.com, LookSmart (Nasdaq: LOOK – News), AOL, Netscape and Time Warner (NYSE: TWX – News).

About Wayne Porter

Wayne Porter is one of the original founders of ReveNews.com, and served as the CEO and founder of XBlock Systems a specialized research firm on greynets and malware research before being acquired by unified communications security leader, Factime Security Labs. His work includes serving as a panlist at the Federal Trade Commission to shape legislation on software and the creation of two patent-pending technologies for corporate networks. Wayne is a frequent speaker at e-commerce & business events including CJU, ASW and RSA and frequently cited in the press. He has been designated a Microsoft Security MVP three times and is recognized on Google’s Responsible Security Disclosure page- in addition to receiving the first Summit Legend Award. Wayne currently works as a Security Consultant on Social Media and operates a consultancy on digital worlds. His hobbies include reading science fiction, playing chess, fishing, writing, collecting shiny digital gadgets, playing racquetball and studying memetic engineering. He maintains a personal weblog at WaynePorter.com detailing his explorations in security, web 2.0, and virtual worlds.
You can follow Wayne on Twitter: @wporter.

Filed under: Search Engine Marketing

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