Great Resource for Market Trends

I found the Consumer Demand Index on shopping.com’s site a while back. They also publish this in an RSS feed; it gets updated twice a month or so.

The data includes key statistics on trends in search activity at shopping.com (not sure if it includes activity from syndication partners). You can also link to the top 100 searches for every shopping category on their site. This is very useful data; the commentary is good too although I don’t always agree with their conclusions. For instance, I’d argue that “camcorder” is moving up the list not because of spring break, but because it is almost graduation season and people need to buy them now so they can figure out how to use them.

You can view historical data, and should be a good planning tool for seasonal goods. Happy browsing.