3 Comments

Google vs Yahoo, Where is your Marketing Budget Going?

Sep 26, 2005
by

Ever since Google made their big single ad per display URL policy change, there have been mixed reactions in the affiliate community. For me, I have spent more and more time building websites and online content. When Google announced this change in early 2005, I was spending about 85% of my online marketing with Google and Yahoo / Overture was getting very little. My big hurdle with marketing on Yahoo / Overture had always been the need to drive traffic to my own website, plus their $0.10 minimum bids. My time was better spent testing new programs and growing existing programs on Google. Now that Google has forced me to create more content sites to compete for ad space, I have found that several of my sites convert really well and can warrant $0.10 and more!

About two months ago, the scales of my online ad budget tipped in Yahoo / Overture’s favor. I am now spending about 60% of my advertising on Yahoo / Overture and the shift continues in their favor.

Interestingly, I market about 100-200 companies on Google, and only 3-4 on Yahoo / Overture. So the runway opportunity for increasing my spending on Overture is tremendous, all thanks to Google…

How has your marketing budget changed since the shift?

About Adam Viener

Adam Viener is the Chairman & Founder of imwave, inc, a leading performance search engine marketing agency. Imwave focuses primarily on building and launching effective pay-per-click search engine keyword marketing campaigns for companies paying commissions on sales and leads generated. In both 2009, 2010 & 2011 Imwave was recognized as one of the fastest growing privately held companies by Inc. Magazine. Imwave recently announced they had served over 5 Billion ads for their clients!

Adam, a serial internet entrepreneur, founded one of the first commercial internet service providers (ISPs) in 1993. He has a deep understanding of internet technologies and profitable internet marketing tactics. Adam currently sits on the publisher advisory boards for Commission Junction and the Google Affiliate Network.

Social Media:

Twitter: adamviener
Filed under: Affiliate Marketing + Search Engine Marketing
  • Beth Kirsch

    Adam!

    Welcome aboard! Great post to start! I'll look forward to reading more.

    Glad you're here.

    Cheers,

    Beth

  • http://www.viener.com Adam Viener

    Thanks Beth, Glad to be here!

    Adam

  • http://www.revenews.com Jim Kukral

    Yes, great to have you here Adam.