Blogs Meet Google Adsense

Aug 27, 2004
by

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Blogger.com is now inviting their bloggers to enroll in Adsense. It appears Google, who acquired Blogger.com, plans to roll out Adsense en masse. This will make it even easier for agencies and buyers who want to reach thought shapers and influencers. For the moment you don’t have the needle-like precision to perform a buy like you have at destination like BlogAds but I hope Google will work on that.

Blogging is rapidly becoming the activity du jour for progressive Internet users and there are still great media buys to be had. As one of my colleagues, Jim Kukral, pointed out to me they are one of the best kept secrets in cheap advertising. I have to agree. A good analogy might be Overture PPC back in 2000 where the savviest affiliates would ferret out really cheap CPC deals and play simple arbitrage for big profits.

Blogs can turn heavy traffic numbers, they are contextual, they reach important decision makers and thought shapers, and for the moment they are relatively cheap. I don’t expect that to last long.

About Wayne Porter

Wayne Porter is one of the original founders of ReveNews.com, and served as the CEO and founder of XBlock Systems a specialized research firm on greynets and malware research before being acquired by unified communications security leader, Factime Security Labs. His work includes serving as a panlist at the Federal Trade Commission to shape legislation on software and the creation of two patent-pending technologies for corporate networks. Wayne is a frequent speaker at e-commerce & business events including CJU, ASW and RSA and frequently cited in the press. He has been designated a Microsoft Security MVP three times and is recognized on Google’s Responsible Security Disclosure page- in addition to receiving the first Summit Legend Award. Wayne currently works as a Security Consultant on Social Media and operates a consultancy on digital worlds. His hobbies include reading science fiction, playing chess, fishing, writing, collecting shiny digital gadgets, playing racquetball and studying memetic engineering. He maintains a personal weblog at WaynePorter.com detailing his explorations in security, web 2.0, and virtual worlds.
You can follow Wayne on Twitter: @wporter.

Filed under: Contextual Advertising + Online Publishing + Search Engine Marketing
  • http://www.escalan.com/blog Derek Scruggs

    It seems like a lot of the blogs I see with AdSense in them have ads for other blog tools. I wonder if Google will automaticelly suppress competitive ads (to Blogger) by default?

  • http://www.revenews.com/wayneporter/ Wayne Porter

    Good question Derek. Especially since Google is financially interested in the revenue that comes in from Blogger!

    -wayne