Bing Flatters Google
That say that imitation is the highest form of flattery…well Google thought that Bing might be “imitating them” in the form of copying their search results. So the Google engineers rigged a “sting” to catch Bing in the act.
Google engineers set up random results on their site for a series of unlikely search terms, such as “hiybbprqag.” (Google arranged for the nonsense word to point to a Los Angeles theater seating plan on its search engine.)
“Within a couple weeks of starting this experiment, our inserted results started appearing in Bing,” Google said in a statement on its official blog Tuesday.
Google is trying to position Bing’s activities as offering up recycled search results from a competitor, while Bing is positioning the practice as one of over 1,000 different signals and features in their ranking algorithms.
Bing’s Corporate Vice President, Harry Shum comments regarding Google’s sting? “a creative tactic by a competitor, and we’ll take it as a back-handed compliment.”
Looks like they are both complementing each other… imitation and creativity!