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The Power of Reviews: Buzzillions Brings Confidence to the Consumer’s Search for the Perfect Product.

The internet represents the largest research tool in history with millions of information sources available. But how do you know the validity of the sources you come across? Beyond the realm of academic research, this challenge also impacts consumers when…

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Affiliate Managers Speak Out on Their Needs

A majority of affiliate managers need to feel more recognized, and given more power, by their bosses. 80% of you say bosses need a better understanding of (appreciation for) performance-based Web marketing’s raw power! And 90% need better tools to do their job…

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Feeding Frenzy: Profile on StyleFeeder’s take on social shopping

For some people shopping is an obsession. Award winning personal shopping engine StyleFeeder, is out to help facilitate that obsession.

StyleFeeder provides consumers with the ability to create feeds of products they are interested in as well as receive personalized…

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Practical Tips for First Time Conference Attendees

Affiliate Summit East 2008 in Boston is not very far away anymore (August 10-12, 2008) and the time for some tips & tricks for people who never attended a conference yet, especially one as big as Affiliate Summit. The tips are…

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Paid Search Monitoring Project Concept - Run with it!

This concept is in my head for far beyond 2 1/2 years and I admit to myself that I am not going to do anything with it myself anytime soon. I outlined the general idea to several companies and people,…

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Turnabout: What Affiliate Managers Want

When’s the last time you’ve heard anyone in our industry talk about what affiliate MANAGERS want. Let’s set aside that popular question of “what do affiliates really want?” and explore what YOU want, managers. Better recognition and respect internally among your superiors? Better tools to do your job? More autonomy? More budget to foster creativity? Less competition and more collaboration with search, email and other channels?

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Authenticity: The Future for Marketers & Affiliates

We live in a world of quiet wars. A world where affiliates are assaulted by merchants, cut out of innovative deals with portals by networks. These are just a few examples. There are many other similar wars going on and many…

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Thinking Forward: An Interview with Chris Henger on Performics’ Transformation into the Google Affiliate Network

Changes happen fast in the affiliate industry. It is the nature of being online. So when Rakuten snapped up LinkShare back in September 2005 many expected the acquisitions of other affiliate networks to soon follow. Perhaps the only surprise is…

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Performics Becomes Google Affiliate Network

Fresh from Chris Henger at Google-DoubleClick-Performics:

We are pleased to introduce Google Affiliate Network . Effective Monday, June 30, 2008, DoubleClick Performics Affiliate will operate as Google Affiliate Network. The integration with Google’s brand is a reflection of efforts to…

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Coalitions Formed to Fight NebuAd

As more people learn about the tactics of NebuAd, more groups come out against them and they are organizing. ClickZ is reporting that six advocacy groups have formed a loose coalition to fight NebuAd. The groups so far are: Electronic Privacy…

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Search Through 10 Years of ReveNews Content:
LATEST POSTS BY CATEGORY
Online Marketing
Affiliate Managers Speak Out on Their Needs
by Jeff Molander

Turnabout: What Affiliate Managers Want
by Jeff Molander

Authenticity: The Future for Marketers & Affiliates
by Jeff Molander

Search Engine Marketing
Paid Search Monitoring Project Concept - Run with it!
by Carsten Cumbrowski

Authenticity: The Future for Marketers & Affiliates
by Jeff Molander

Thinking Forward: An Interview with Chris Henger on Performics’ Transformation into the Google Affiliate Network
by Angel Djambazov

Affiliate Marketing
The Power of Reviews: Buzzillions Brings Confidence to the Consumer’s Search for the Perfect Product.
by Angel Djambazov

Affiliate Managers Speak Out on Their Needs
by Jeff Molander

Feeding Frenzy: Profile on StyleFeeder’s take on social shopping
by Angel Djambazov

Security Issues
Deep Packet Injection = Trademark Infringement
by Brad Waller

McAfee SiteAdvisor
by David Lewis

Revenue Share & Lead Tracking in Affiliate Marketing
by Carsten Cumbrowski

Contextual Advertising
Why Sprockets Will Change Advertising on the Internet Forever
by Brad Waller

Clicks Are Even Worse Measurements Than We Previously Believed
by Sam Harrelson

Google to Start Demographic Targeting Beta
by Brad Waller

Next-Gen Marketing
Authenticity: The Future for Marketers & Affiliates
by Jeff Molander

Coalitions Formed to Fight NebuAd
by Brad Waller

Opinion: Shift Happens
by Wayne Porter

Micro-Content
Revolution and Steam Punk Penguins
by Wayne Porter

Ok, So I Don’t Hate Twitter
by Scott Jangro

Adventures of the Stainless Steel Rats: Next Gen Marketing
by Sam Harrelson

Sounding Off
Affiliate Managers Speak Out on Their Needs
by Jeff Molander

Turnabout: What Affiliate Managers Want
by Jeff Molander

Opinion: Shift Happens
by Wayne Porter