Comments on: Air Travel – Invoke Rule 240!

By: TooLegit

TooLegit — Sun, 25 Mar 2007 04:03:06 +0000

Thanks Scott. I am still stalking US Airways for some type of comp. I wish I would have known about this rule before. Oh well, I am sure I will be able to use it soon anyways!

By: David Lewis

David Lewis — Wed, 21 Feb 2007 03:09:31 +0000

Scott, thanks for the informative post. This will be useful.

As for categorization, I seem to be the one who writes a lot of these. Due to past complaints, I tend to limit them to Fridays (or the weekend). I created “Random Thoughts” for articles like this one. It doesn’t show up on the home page categories but it keeps the masses happy.

By: Scott Hazard

Scott Hazard — Sat, 03 Feb 2007 09:08:42 +0000

I find this very informational. It pertains to anyone who travels, which is pretty well all of us. Thanks Scott. Good stuff.

By: purpleskye

purpleskye — Sat, 03 Feb 2007 00:11:00 +0000

“you just go up to the ticket agent and politely ask to be put on another flight as soon as possible … if and when they inform you that they cannot, then tell them you wish to invoke Rule 240″

Hmmmm I would agree with this was a worthwhile article as well
Are you sure that you use the “politely” part when invoking the rule????

By: Scott Polk

Scott Polk — Fri, 02 Feb 2007 22:26:32 +0000

Carsten – thanks for your input as well .. glad to see another traveler has had some experience with Rule 240 … I personally have used it over 15 times in the last 10 years of traveling – it has come in handy.

Great meeting you at Affiliate Dinner as well …

Scott

By: Scott Polk

Scott Polk — Fri, 02 Feb 2007 22:23:36 +0000

Sheryl – thank you for pointing out the categorization … wasn’t sure where to stick it. This post pertains to anyone in our industry – basically, anyone that travels via airlines.

Each airline has their own carrier agreement – that is why I recommend you keep a printed copy with you when you travel. It is always better to be informed as a traveler, than not …

By: Carsten Cumbrowski

Carsten Cumbrowski — Fri, 02 Feb 2007 17:38:45 +0000

Sheryl, I consider it related to Internet marketing, be it affiliate marketing or search marketing. Educating about such rules can help affiliates for example. It is also some good information in general.

I avoid air travel as much as I can due to the time it takes to see an airplane nowadays, not to mention the security checks that mutated into something beyond safety and anti-terrorism IMO. Plus I am a smoker which adds a lot more problems to the whole process.

I somehow end up in an airplane at least once or twice a year anyway which puts me probably below the average among marketers. I am glad that I don’t have to fly twice a week anymore as I had to when I was back in Germany.

I saw the rule 240 more than once in action without knowing about it. I did not have the misfortune to test how it works for domestic flights, but for international and pan-European flights. I use 75% United (Star Alliance, Lufthansa, Air France) and 25% American (One-World, Swissair, British Airways). I only ended up flying Southwest and Delta once or twice.

It makes sense to find out the details about the rule for your airline or airlines of choice and how it works with partner and non partner airlines.

It helps sometimes during discussions if you know your rights. It can save a lot of time and headaches. Thanks Scott.

By: Sheryl

Sheryl — Fri, 02 Feb 2007 05:58:47 +0000

I can’t seem to figure out what this has to do with Search Engine Marketing or any aspect of online revenue for that matter.

Rule 240 isn’t as simple as you’ve presented it. The airline you wish to be re-ticketed upon must have a reciprocal agreement with the airline you are actually ticketed upon. Most low cost carriers (which account for a significant amount of U.S. domestic air travel) do not have reciprocal agreements with other airlines, so don’t expect United to re-ticket you on Southwest or vice versa.