Comments on: Ad Campaign Launched To Debunk SEO Misconceptions

By: shareef

shareef — Fri, 13 Apr 2007 15:47:16 +0000

Your site information is really nice…Even..”The big money goes to those companies with superior marketing operations. Entrepreneurial companies

of today must evolve from being sales oriented to being marketing oriented in order to now win the

consumer.” – Scott DeGarmo, “The Selling Issue”, Success Magazine
marketing

By: Scott Polk

Scott Polk — Fri, 15 Dec 2006 00:52:21 +0000

You are absolutely correct about the marketing … its the message (even if it is effective) I have issues with.

I guess I’m looking for a clean industry image and we are still a bit off

By: Jim Kukral

Jim Kukral — Fri, 15 Dec 2006 00:49:56 +0000

Scott, yeah, but 90% of the battle in a crowded market, laced with confusion from the buyer side, is to simply stand out.

Like I said, I know nothing of their practices, I just know they’ll be successful because they stand out.

You ever see those Aflac commercials with the duck? Nobody knew who they were before the duck, nobody. Now, they are HUGE.

Get noticed, at all costs.

By: Scott Polk

Scott Polk — Fri, 15 Dec 2006 00:45:59 +0000

Jim -

I would happen to agree with you on most points, especially on their marketing initiative, but I do take issue with the slamming of the SEO Industry .. but, then again I would

By: Jim Kukral

Jim Kukral — Fri, 15 Dec 2006 00:38:58 +0000

I found these clever and smart, and I don’t have a problem with satire of the apple ads. In fact, that makes them even more smart to me, playing off a success like that.

I no nothing of their seo strategy or mantras, but I am impressed by their marketing initiative. It is almost impossible to separate yourself in the SEO market today. Andy Beal wrote about this exact type of thing here the other day. Five Secret Strategies to Add $1 Million in Revenue to your Interactive Marketing Agency in 2007.

Strategy 1 – Stand out from the crowd

Revenue Value = $100,000 in 2007

If you’re hoping to establish your marketing firm as a leader in its field, you’ll likely find lots of companies already established and better positioned to win clients. Simply launching a firm and blending-in with the rest of your peers is not the way to enter a market that is maturing or already saturated. Even the young search engine marketing (SEM) industry is filled with hundreds – if not thousands – of search marketing firms, all promising “top rankings”, “increased conversions” and “great customer service”. Too many SEM firms launch with the very same message and then languish in obscurity. If you want to avoid falling victim to this wasteland of mediocrity, you’ll have to be different.