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Search Engine Marketing Archives

New Google Search Results Page?

March 28, 2006 by Scott Jangro

I've seen screenshots of this around for a while now, but came across a way to play with a new Google search page layout. I'm not sure if it's a test or if it's an imminent change. My own vanity search... What's this about? It's not major, but that left...

3 Comments | Filed under: Search Engine Marketing

Conversion Rates - the Search Engine Equalizer

February 16, 2006 by Scott Jangro

Many marketers know that visitors coming from different search engines, on average, convert at different rates. The demographics of AOL or MSN searchers differ from Yahoo and Google. Yesterday, WebSideStory released the results of a study that measured actual conversion rates for these major 4 search engines. AOL and MSN...

5 Comments | Filed under: Search Engine Marketing

Adwords Editor Tool on the Way

January 26, 2006 by Scott Jangro

PPC jockeys, get out your saliva rags. Google has quietly started an invite-only beta test for a Windows desktop tool for managing Adwords activity. Word from a few who have had their hands on it is that it is a big time-saver. But how about a Mac version? OK, I...

1 Comments | Filed under: Search Engine Marketing

v7ndotcom elursrebmem - come again now?

January 25, 2006 by Scott Jangro

Does the phrase "nigritude ultramarine" mean anything to you? Don't hurt yourself reaching into your S.A.T. vocabulary memory banks, you won't find it. It was the subject of an SEO contest in 2004. SEO contests: where SEO masters and wannabes alike match their skills to rank for a specific...

3 Comments | Filed under: Search Engine Marketing