Comments on: What’s Old is Acquired Again: Microsoft’s Acquisition of Jellyfish http://www.revenews.com/samharrelson/whats-old-is-acquired-again-microsofts-acquisition-of-jellyfish/ Discussion of Online Advertising, CPA, SEO, Affiliate and Next Generation Marketing Tue, 16 Mar 2010 20:25:47 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Jonathan http://www.revenews.com/samharrelson/whats-old-is-acquired-again-microsofts-acquisition-of-jellyfish/comment-page-1/#comment-10206 Jonathan Wed, 03 Oct 2007 08:12:43 +0000 http://revenews.contentrobot.com/?p=2682#comment-10206 This is amazing news. I would never have guessed that Microsoft would acquire Jellyfish. I am very interested to see what they do with it. This is amazing news. I would never have guessed that Microsoft would acquire Jellyfish. I am very interested to see what they do with it.

]]> By: Jeff Molander http://www.revenews.com/samharrelson/whats-old-is-acquired-again-microsofts-acquisition-of-jellyfish/comment-page-1/#comment-10205 Jeff Molander Tue, 02 Oct 2007 22:58:42 +0000 http://revenews.contentrobot.com/?p=2682#comment-10205 There's quite a bit new with Jellyfish given it's hybridized approach to everything from product presentation to incentive to advertiser bidding (competitively on a CPA revenue share). There is nothing affiliate 1.0 about them nor anyone doing what they do. That stated their model is a nearly impossible one to sell merchants on -- without a set of Mercent-like (stay tuned kids!) product and inventory-level automation (optimization against, that's right, an advertiser-defined CPA). Sound familiar? (Google's CPA Optmizer) M&A activity here seems obvious and Mercent isn't the only company. Think ChannelAdvisor, Channel Intelligence et al. With eBay's Skype flop as a backdrop things should really start heating up. There’s quite a bit new with Jellyfish given it’s hybridized approach to everything from product presentation to incentive to advertiser bidding (competitively on a CPA revenue share). There is nothing affiliate 1.0 about them nor anyone doing what they do.

That stated their model is a nearly impossible one to sell merchants on — without a set of Mercent-like (stay tuned kids!) product and inventory-level automation (optimization against, that’s right, an advertiser-defined CPA).

Sound familiar? (Google’s CPA Optmizer)

M&A activity here seems obvious and Mercent isn’t the only company. Think ChannelAdvisor, Channel Intelligence et al. With eBay’s Skype flop as a backdrop things should really start heating up.

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