Linkshare Gets Into Lead Gen

Looks like Linkshare is leveraging its acquisition of TrafficStrategies.com in June 2007 to build out its lead generation offerings for interested advertisers.  From the press release:

LinkShare Lead Advantage is a new service offering that delivers high-quality targeted leads and new customers to advertisers through LinkShare’s global lead generation network.

A few of the first clients are Credit Solutions of America and Global Travel International.

This doesn’t seem like anything earth shattering in the affiliate or lead generation world, but another way for Linkshare to keep its participating merchants interested in the hot lead generation channel happy and on board:

“LinkShare
designed Lead Advantage to target, track and optimize leads in a way that
delivers those that are most likely to convert for our customers, in whatever
vertical they work in,” said Kelli Beougher, Vice President, LinkShare
Lead Advantage.

I’ve requested a call with Linkshare’s Steve Denton to see if there are any interesting angles to the release.  I’ll pass on any information that I come by if that’s the case.  Otherwise, this looks to be further validation from the “big” affiliate networks that lead gen is the hot spot of performance marketing at the moment.

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