Comments on: Google Launches Affiliate Network http://www.revenews.com/affiliate-marketing/google-launches-affiliate-network/ Discussion of Online Marketing, SEM, Social Media, Mobile and Video, Micro-Content, and Affiliate Marketing Wed, 08 Feb 2012 21:50:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: ReveNews - Carsten Cumbrowski http://www.revenews.com/affiliate-marketing/google-launches-affiliate-network/#comment-8137 ReveNews - Carsten Cumbrowski Sun, 27 Aug 2006 22:33:27 +0000 http://revenews.contentrobot.com/?p=1818#comment-8137 <strong>The end of Affiliate Marketing! Again?</strong> Adam Viener's post called "Yahoo Coupons Get Top Results - Search Engines Become Affiliates" from last Tuesday sparked a chain of comments that lasted all week. Over 50 comments altogether. I was reading through the comments and made one comment... The end of Affiliate Marketing! Again?

Adam Viener’s post called “Yahoo Coupons Get Top Results – Search Engines Become Affiliates” from last Tuesday sparked a chain of comments that lasted all week. Over 50 comments altogether. I was reading through the comments and made one comment…

]]> By: Durk Price http://www.revenews.com/affiliate-marketing/google-launches-affiliate-network/#comment-8135 Durk Price Thu, 29 Jun 2006 18:26:45 +0000 http://revenews.contentrobot.com/?p=1818#comment-8135 I am in total agreement with you, this is really getting good. As a manager of 4 affiliate programs at CJ, I have expereinced their struggles over the last few years against declining affiliate participation due to AdSense (AdWords pimping and the like), so I can understand why CJ in particular could be worried. Durk Price I am in total agreement with you, this is really getting good.

As a manager of 4 affiliate programs at CJ, I have expereinced their struggles over the last few years against declining affiliate participation due to AdSense (AdWords pimping and the like), so I can understand why CJ in particular could be worried.

Durk Price

]]> By: Michael Coley http://www.revenews.com/affiliate-marketing/google-launches-affiliate-network/#comment-8134 Michael Coley Fri, 23 Jun 2006 21:09:52 +0000 http://revenews.contentrobot.com/?p=1818#comment-8134 I really don't see this as Google launching an affiliate or CPA network or entering the affiliate or CPA market. It's just an extension to their AdSense and AdWords products to provide extra value and choices to advertisers (and indirectly to publishers). I think this is no different than when they introduced CPM options and image ads. Did they enter the banner advertising market then? Perhaps. Did it spell the end to banner advertising companies? Not a chance. Google AdSense's core busiess is and will remain the same. They're just adding (or testing, at this point) a new option. CPA ads will still need to compete with existing CPC and CPM ads and Google will still optimize to display the ads that they expect to produce maximum income. I really don’t see this as Google launching an affiliate or CPA network or entering the affiliate or CPA market. It’s just an extension to their AdSense and AdWords products to provide extra value and choices to advertisers (and indirectly to publishers).

I think this is no different than when they introduced CPM options and image ads. Did they enter the banner advertising market then? Perhaps. Did it spell the end to banner advertising companies? Not a chance.

Google AdSense’s core busiess is and will remain the same. They’re just adding (or testing, at this point) a new option. CPA ads will still need to compete with existing CPC and CPM ads and Google will still optimize to display the ads that they expect to produce maximum income.

]]> By: joe http://www.revenews.com/affiliate-marketing/google-launches-affiliate-network/#comment-8133 joe Thu, 22 Jun 2006 14:21:18 +0000 http://revenews.contentrobot.com/?p=1818#comment-8133 This is no different from their CPC pricing. All the advertisers are already backing their CPC spends into an eCPA and managing as such. This will be just one more way for VCLK or any other affiliate business to further mine the search engines with their publishers' base. It's actually a really good thing for the overall sector. Ad networks are still a very necessary link in the ad monetization chain. Google is a frictionless business and affiliate marketing is all about the "service", whether it is the optimization, creative development or overall relationship, Google has no desire to become a service-oriented company. It's all about the technology for them. Every time Google or Yahoo releases a new metric or tool, it just makes it easier for the ad networks that utilize their search impressions to gain access to even more inventory that much faster and that much cheaper. Google entering the space is indeed the best form for flattery. It's about time advertisers learn that the most logical metric for buying ads online is CPA. This move should only aid every affiliate network working on a CPA basis with the search engines. This is no different from their CPC pricing. All the advertisers are already backing their CPC spends into an eCPA and managing as such. This will be just one more way for VCLK or any other affiliate business to further mine the search engines with their publishers’ base. It’s actually a really good thing for the overall sector.

Ad networks are still a very necessary link in the ad monetization chain. Google is a frictionless business and affiliate marketing is all about the “service”, whether it is the optimization, creative development or overall relationship, Google has no desire to become a service-oriented company. It’s all about the technology for them.

Every time Google or Yahoo releases a new metric or tool, it just makes it easier for the ad networks that utilize their search impressions to gain access to even more inventory that much faster and that much cheaper.

Google entering the space is indeed the best form for flattery. It’s about time advertisers learn that the most logical metric for buying ads online is CPA. This move should only aid every affiliate network working on a CPA basis with the search engines.

]]> By: Anonymous http://www.revenews.com/affiliate-marketing/google-launches-affiliate-network/#comment-8132 Anonymous Thu, 22 Jun 2006 05:01:14 +0000 http://revenews.contentrobot.com/?p=1818#comment-8132 <blockquote> Lead generation (as Beth Kirsch brilliantly pointed out) is red hot and catching even more kinetic energy. </blockquote> Thanks for the kind words. Glad your back. :-) That was just a nice opening to tell you. Now if we can only get Jay over here to blog with us Cheers, Beth

Lead generation (as Beth Kirsch brilliantly pointed out) is red hot and catching even more kinetic energy.

Thanks for the kind words. Glad your back. :-) That was just a nice opening to tell you. Now if we can only get Jay over here to blog with us

Cheers,

Beth

]]> By: Goyami http://www.revenews.com/affiliate-marketing/google-launches-affiliate-network/#comment-8136 Goyami Wed, 21 Jun 2006 22:38:55 +0000 http://revenews.contentrobot.com/?p=1818#comment-8136 <strong>Google's CPA Announcement</strong> Google's latest announcement that they will start testing cost per acquisition (CPA) advertisements has perked up the ears of the affiliate community. David Jackson appears to be the first to layout the Google CPA plan by which Google will start... Google’s CPA Announcement

Google’s latest announcement that they will start testing cost per acquisition (CPA) advertisements has perked up the ears of the affiliate community. David Jackson appears to be the first to layout the Google CPA plan by which Google will start…

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