Where Do We Go From Here?
The first post is always a little scary. You may have been writing for years but when a new title is suddenly attached to your post it seems slightly daunting. Suddenly you have forgotten how to spell the word “vision” and when you see it on the page you have a sneaking suspicion it’s never looked like that in the past no matter what spellcheck tells you. And vision is the word you desperately want to use. After all you want to start off with some fanfare, set the tone for what your tenure will be like, and let everyone know you have a plan.
Of course, part of that fear is the legacy you are entrusted with. In the case of Revenews the contributions of Wayne Porter, Jim Kukral, and Sam Harrelson have not only laid a solid foundation but left a permanent imprint on what readers expect to encounter when it comes to these pages. Combine that with the contributions of long-time writers like Carsten Cumbrowski, Brad Waller, David Lewis and you start to realize how rich the content and discussion has been. It’s not something you want to screw up which is why that first post is a little scary.
My advice is to simply jump in.
So here goes.
In the argument I hear marketers have all the time concerning whether content is truly king, I land firmly on the side of content. To me, providing rich content and facilitating vibrant discussion is the lifeblood of any successful publication. My goals are twofold. Eliminate posts that are purely self promotional in nature or are simply a regurgitation of other articles sans additional insights. At the same time I want to see an expansion of in-depth articles that facilitate discussion and more interview style stories that bring into focus those who are breaking new ground in our industry.
To our readers I hope the improvements you will see at Revenews will enchance your enjoyment of the articles and insights we provide. I look forward to your feedback on our site in general and our articles in particular. That feedback provides the guidance we need to deliver the relevant content you seek. Thank you for being part of our community.