ReveNews Blog: Putting A Face To The Blog

Probably the worst aspect of blogging is that you exist in a digital world of slight anonymity. The contacts you make throughout years, or seconds of conversations are almost always with digital ghosts. You build relationships with these specters as if they were your family. You know them not from their appearance, but from their keystrokes, or even their punctuation habits.

So when you get a chance to meet them face to face, you have to be ready to deal with the fact the person you are meeting does not match their blogging persona. Consider it like going on a blind date. You’ve chatted on the phone. You’ve exchanged emails. You feel like you know the person. But you really can’t make a real connection with them until you meet them in person. Blogging simply fails in that regard.

The past few days I’ve been at the Affiliate Summit event in Las Vegas, meeting with both ReveNews bloggers and ReveNews readers. People like Wayne Porter, Jeff Molander, David Lewis, Brad Waller, Carolyn Tang, Beth Kirsch and more.

Have you ever met your favorite blogger in person and had a conversation? I think you’ll find like I did that bloggers, good bloggers, write just like they talk. It’s authentic, and that’s what makes it so completely fresh and powerful.

I now know that the digital ghosts on my laptop screen are the real deal. And more importantly, I know they care about what they write, and they truly want to shape thought and make a difference. That’s the thing that makes ReveNews such a great place, and that’s exactly why I took the job.

I’m energized even more by the personal interaction with these people, and the hope that I can inspire them further by delivering them a vehicle for their voices that they deserve.