41% of Google Search Results Page are Ads

So the next time you complain about ads on your favorite site, cough, this site… Think about what Google is doing to you! Via Seoroundtable.

Based on his computations, he comes up with 396,770 total ad space in pixels and 568,094 total organic space results in pixels. So about 59% organic pixel space and 41% ad pixel space. Based on what fit above the fold of the 1280×1268 resolution monitor. Also based on returning results with three ads at the top of the SERPs.

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