Microsoft to buy Doubleclick (Performics)?

CNN reports that DoubleClick is supposedly exploring a sale and in talks with Microsoft. If this rumor is true it most certainly could help Microsoft better compete with Google, especially on the heels of Google's PPA announcement. Lets take a look at what Microsoft would gain from acquiring DoubleClick: -...

CJ API Contest Winner Announced

If you work with CJ or attended CJU last year then you may have been aware of the contest they were running. After opening up their API to developers, CJ announced that the best application built around this API would win Adobe's Studio 8 web development software. ($999 value) The...

Dell sues Affiliates....is LinkShare Next?

Apparently a family of domain typo squatters have been earning commissions from Dell via their Linkshare affiliate program by redirecting traffic to Dell's website. Dell is suing these affiliates for ownership of the domain names, legal fees, and commissions paid. This is a practice that is clearly banned in Dell's...

Shop At Home and CJ Make Nice?

FYI: One of our media managers, Chris Mahoney, just got a call from Shop At Home to inform us that they are now CJ compliant and allowed back in the network. Apparently CJ will be sending an update to all of its advertisers stating the same thing. I have not...

Ads on Vertical Content Sites More Engaging

Affiliate marketers have long realized the value of vertical content (or niche) sites. Pros: Users tend to be more actively engaged with these smaller content sites. Their niche focus builds a sense of loyalty with their readers. They mostly feature highly relevant ads on their site. Customer lifetime value from...

Affiliates and Search Discussion Recap from SES

If you are like me and could not attend the Chicago Search Engine Strategies conference then you too will benefit from reading this recap provided by SEORoundtable.com. Dealing With Affiliates Affiliates can be a love ′em or hate ′em situation for search engine marketers. Affiliates can send plenty of traffic...

God Should Get His Cut Of Your Commissions

I came across an interesting news release this morning. Apparently a website called christianet.com conducted a survey of its Christian user base to answer this question: "Should Christians make money with affiliate programs?" Many Believers agree that a profitable home business that is legitimate is ok as long as God...

Jeff Pullen Interview

As the former COO of ValueClick and CEO of Commission Junction, Jeff Pullen knows the online advertising business. More importantly (for his new venture) he knows how to valuate companies in this space and merge multiple businesses to create a stronger entity overall. As many of you may know Jeff...

is a SMACK better than a WOOT

New affiliate publisher Jellyfish recently launched SMACK. Smack takes the Woot concept one step further and gives consumers a limited opportunity to purchase items at a heavy discount. Here is how it works - Jellyfish posts one item to their website everyday starting at 1pm EST - The price of...