The Benefits of Hiring an Online Freelancer

Go For It

The simple reality of business is that you can’t be good at everything and there are always going to be some occasions where you will require help. Even though extra staff and outsourcing to large businesses certainly have their place; …

Don’t Discredit the Power of Word of Mouth

WordofMouthMarketing

The digital era is responsible for the spread of information at a near incomprehensible pace. Marketers don’t have to rely on cold calls and door to door visits anymore – they can make a company money with a computer and …

How Page Load Time Affects Your SEO

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Your page load time has a direct impact on your bottom line, because getting someone to click is only the first stage of the battle. Then you have to reel in customers or readers to minimize bounce-back rates, and most …

Using Analytics To Motivate Consumer Interaction Across Devices

Website traffic tracking

Rowan Atkinson, star of the “Mr. Bean” movies, said that, “marketing is what gets you noticed.” That may be enough for the film industry, but any executive of a company that sells products knows that marketing needs to translate into …

Doing Business That Matters

cause-marketing

Ever since 1974 when Carr & Associates International, an organization owned by John Carr, started the first popular case of Cause Marketing, this phenomenon has continued to grow in leaps and bounds all around the world. Cause Marketing is simply …

Two Mistakes that Will Derail Content Marketing

“Having good content on your website is an important factor in gaining credibility, trust and ultimately sales from the people who visit your site.” This statement provides the lead for a story on The Guardian’s Small Business Network and sums …

Don’t Overlook Images in Content Marketing

Mention content marketing nowadays and you can safely assume that people are thinking of articles and blog posts. That is because these are the tactics most often used by businesses as a part of their content marketing strategy.…

A-B Email Testing Basics

With spam emails being such a problem you would think that email marketing should be dead by now. Not only are the nice shiny email appliances that IT departments install blocking out emails that look like they are advertisements, but …

Declining Facebook Reach and What it Means for your Business

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Even though you may not realise it, Facebook’s organic reach has been constantly falling since the arrival of the site in 2007. However, in the last 12-18 months there has been a considerable fall in rank, far more aggressive than …

Using Data to Create Content

For years the mantra, “Content is king,” has resounded in the ears of every online marketer. Content attracts traffic and customers, it drives social sharing and it builds/strengthens a company’s brand. It is what makes online marketing move.

Every great …