5 SEO Elements Your Local Business Might Be Missing

5 SEO Elements Your Local Business Might Be Missing

As business owners, you rarely have time for anything else. If you’re not managing your shop (whether on- or offline), you are out with friends and family. Life is a constant balancing act. It’s not uncommon to lose sight of …

Protecting your Small Business Information

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There are a lot of hackers out there, and with what happened to Sony still on everyone’s minds, no company wants to compromise the safety of sensitive information.

Owning a small business is no easy task, so why make things …

The Importance of Mobile-Friendly Web Content

Responsive Web Design

Generally speaking, if you’re a successful marketer you already understand the importance of a website for your business. However, there is more to having an online presence than putting up content and expecting people to see it. As technology changes, …

Greg Shepard
Comments Off on Affiliate Marketers, Are You Giving Enough Back?

Affiliate Marketers, Are You Giving Enough Back?

Affiliate Marketers Give Back

If you’re in the affiliate marketing space, you are surely aware of AffiliateMarketersGiveBack.com, a charitable organization founded by Missy Ward who is also co-founder of Affiliate Summit. The organization’s aim is to raise money to support breast cancer research …

Zoe-Lee Skelton
Comments Off on 5 Secrets to Make Your Programmatic Marketing Successful

5 Secrets to Make Your Programmatic Marketing Successful

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It’s all about the right product, the right place, and the right time, right?

Wrong.

Increased competition, media fragmentation and dwindling attention spans mean you need to identify and engage your audience in the quickest and most efficient way possible, …

What is the Biggest Mistake Newbie Affiliate Marketers Make

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Starting an affiliate website seems very tempting, and a lot of people find significant success in doing so. However, it can be a bit of a steep learning curve and can take time and effort to figure out, which means …

Comments Off on 7 Ways to Get a Better Idea of What Your Customer Wants

7 Ways to Get a Better Idea of What Your Customer Wants

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Customer feedback is an essential element of any business’ progression, and for the corporation who pays little attention to what can be ever changing customer opinion there can be a slippery slope to failure that awaits ahead.

Finding out what …

Comments Off on Customer Mail – How to Get it Right

Customer Mail – How to Get it Right

UK postage stamps on mail

You’ve connected with your customer, sealed the deal, now don’t fall at the last hurdle.

In recent years, there has been an influx of online businesses and commerce stores that trade solely online. This, in turn, has signalled an increase …

Comments Off on I Have to PAY for This?!? The Online Myth of ‘Free’

I Have to PAY for This?!? The Online Myth of ‘Free’

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Back in the mid-90s, as I remember it; the Internet was mostly fan-made music sites, Yahoo! was the best search engine, and only the larger retailers had a web presence. Back then, it felt like everything at your fingertips was …

Greg Shepard
Comments Off on How Card-Linked Coupons Benefit Merchants, Affiliates And Retailers Alike

How Card-Linked Coupons Benefit Merchants, Affiliates And Retailers Alike

A recent study by McKinsey & Co. found that digital coupons will surpass all forms of print coupons, apart from freestanding inserts, in 5 years. The study also predicts that load-to-card and mobile coupons will grow 50% annually from 2015 …

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