Audience First: How to Build a Business Without a Product 

Audience First-How to Build a Business Without a Product 

For most entrepreneurs and inventors, the first step to forming a business often involves developing a product or service. It’s business school 101. However, this isn’t always the case, especially in this hyper-connected world.

Now, an increasingly successful approach to …

The 7 Types of Insurance Business Owners Value Most

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No entrepreneur is safe from lawsuits and legal challenges, no matter how small your business may be. Companies of all sizes can become a primary target for lawsuits and other catastrophic events that will shut the operation …

Five Must Have Web Design Trends for 2016

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As 2016 approaches, web design and technology is more advanced than ever before and the digital world has evolved to become an integral part of society and consumers’ lives.

Regardless of what type of business you manage, the Internet provides …

5 Simple Tips for Better Data Visualization

As content marketing becomes increasingly visual, it’s important that marketers are able to efficiently and accurately leverage data visualization. Otherwise, it’s possible that all of your analytics and data collection efforts could be wasted in a myriad of words and …

3 Tips To Boost Your Medical Practice Search Rankings

3 Tips To Boost Your Medical Practice Search Rankings

If you have your own local medical practice, you understand how important it is for potential patients to be able to find you on the Internet. But if you live in a larger area with hundreds or even thousands of …

Impress Potential Investors: a Step-by-Step Guide

Impress Potential Investors - a Step-by-Step Guide

Meeting with potential investors requires crucial planning and preparation. You must be well-equipped with the knowledge that will entice investors and show off the value of your company. Impress your potential investor with information on growth potential, your business concept, …

The Harmful Effects of Misleading Website Visitors and How to Avoid

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While not always intentional, misleading information can have significant consequences. Even something as seemingly innocent as a joke could result in injury and death, which is why it is essential to always provide clear information.

The innate problem with misleading …

Five Things That SBOs Need to Know About Mobile Marketing

When you think about phone marketing, what comes to mind? Maybe you picture uncomfortable hours spent cold-calling potential clients. Or, perhaps, you consider it from a consumer’s perspective and think about annoying telemarketers who blow up your phone. While these …

10 Helpful Tips For Local SEO And Online Marketing

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Increasing numbers of mobile searches and also a real focus from Google in offering local search results when applicable – getting on top of local SEO is a must for any business with a local footing. So, how do you …

Thinking BEFORE you Tweet, and Other Tweet Writing Tips

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You may think that you’ve got a great idea for a tweet, but did you honestly think it through? The problem with so many brands, both new and old, who are using Twitter marketing tactics is carrying over their personal …