Cashing Out: Week of January 29th – February 4th 2012 in Online Marketing News
It’s official: Facebook’s $5B IPO filed
As anticipated, Facebook finally filed for its much-hyped IPO February 1 – one that could set the company’s valuation somewhere between $75 billion and $100 billion, the New York Times (NYT) reports.
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Book Review & Giveaway: Revenue Engine by Steven Woods & Alex Shootman
When I started reading Revenue Engine, I was struck by two things: 1) that the ability to adapt in business remains crucial; and 2) that companies who fail to adapt in today’s world will fall behind even…
The Social Media Revolution Was A Lie: Here’s What to do Next
Social media’s “game-changing” ability is so overstated and sensationalized that what you’re doing with it, right now, is probably working against your interests. How can this be? There is no money in your knowing the truth: The Social Media Revolution is a lie. Need proof? Look around. Where’s the revolution in your business? People actually acquiring customers and selling using Facebook, blogs, YouTube, and LinkedIn know the truth; they know something most of us don’t.
Build Your Marketing Playbook with Super Bowl Tactics
Each year, the hype surrounding the Super Bowl seems to reach a crescendo well before the actual game. One of the more unusual aspects of the big game is the fact that the ads are watched with almost as much…
Cashing Out: Week of January 22nd – 28th 2012 in Online Marketing News
Is ACTA the new, global SOPA?
Last week will be remembered by some as the week that SOPA died, though that hardly means the issue of online piracy is going away any time soon. Mashable reported January 27…
Why Long-Form Writing Still Matters
News Brief: Pennsylvania Delays Online Tax Compliance Until September
Pennsylvania’s Secretary of Revenue Dan Meuser issued an extension today for online businesses with a physical presence in the state to become compliant with licensing and sales tax collection. As we reported in December, the state originally requested compliance by February 1, 2012, but Meuser’s announcement indicated that businesses will now have until September 1, 2012.
Want to Sell with Social Media? Get Back to Basics
Knowing how to update your Facebook page, write an engaging blog, or create a viral YouTube video is, commercially speaking, worthless without knowing how to make them produce sales. Right? The truth is this: social media’s sudden arrival and instant popularity is causing most corporate marketing managers, executives, and small business owners to lose perspective on the ultimate goal—selling. In this struggling economy, putting bread on the table trumps being most “liked” or highly “engaged with.” Doesn’t it?
Affiliate Industry 2012 Preview: Anthony Clements and Kevin Edwards of buy.at
The affiliate industry in the UK is strongly positioned. Since cost per acquisition became the common currency a few years ago we’ve seen the emergence of what I’d call affiliate “brands,” a handful of spectacularly successful affiliates who are driving our industry mainstream. This is obviously a positive development as it means we stand to take a greater slice of advertisers’ online marketing budgets, but it also brings challenges, first and foremost in the area of transparency.
Spring Comes Early Online: 3 Marketing Trends Bloom in 2012
Taken in combination, these three major market shifts will make 2012 significant as the starting point of a fundamentally different time for online marketing. From this point forward, online advertising will dominate, social e-commerce will emerge as not only viable but preferable, and the mobile platform will be commonly accepted and utilized for advertising. Online marketers who know how to take advantage of these areas will be in a position to flourish.
