Promoting & Monetizing TV Related Affiliate Offers or Websites

An interesting post came out on MarketingVox titled, “Adults Often Online When Watching TV, a report compiled by video search engine Blinkx. Here is what they found which is very interesting and pay close attention to the bold stats:

• 78 percent of US online adults have gone online while watching TV.
• 35 percent report doing so often or always.
• 62 percent look for content unrelated to what they’re watching.
• 25 percent seek information specific to that programming, such as…
  • Profiles of actors (51 percent look for such info)
  • Products/services that appeared in or were advertised during the program (40 percent)
  • Related upcoming events (39 percent)

So, look for offers on your affiliate network that have to do and related to TV shows, events, etc. People are actively seeking what they are watching on TV and if you’re doing paid search, there are peak times to increase your bids as you can see on Google Trends.

Let me give you a quick example, today is Sunday, and I’m writing this post at 8pm. What’s hot on Sundays? NBA basketball has primetime games on Sundays starting at 3pm. Today, the San Antonio Spurs plays the Phoenix Suns. Two of the top keywords on Google Trends were Los Spurs and Los Suns which are two keywords written on the teams jerseys. Now, if you were promoting an NBA offer related to both teams or running a sales based affiliate offer selling jerseys, you’re traffic would have peaked.

Use television to your advantage to give you ideas about trends, keywords, and more.

•  

  

• Subscribe to ReveNews

  • Get ReveNews Updates in Your Reader
  • Get ReveNews Updates in Your Email

• The Latest Comments

  • Local Maps Listing | Local Marketing Tucson on Is the Google Killer a Myth?
  • Casey Peacock on Google Hits Affiliates Hard
  • Kawika on The New LinkShare Merchandiser API and Other Affiliate Web Services
  • Jaclyn Boruch on Creating an Actual Social Media Marketing Strategy
  • Armando Williams on Amazon Plays Chicken with Connecticut over Bill HB 5481.
  • Vinny O'Hare on MediaTrust Sets the Pace with NASCAR Success
  • Nick Doneilo on MediaTrust Sets the Pace with NASCAR Success
  • Cory Grassell on Last Gasp for MySpace?
  • Barry Silverstein on Last Gasp for MySpace?
  • Chad Wilson on MediaTrust Sets the Pace with NASCAR Success

• ReveNews Readers

• Archives

  Select Month March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 September 2009 August 2009 July 2009 June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 April 2008 March 2008 February 2008 January 2008 December 2007 November 2007 October 2007 September 2007 August 2007 July 2007 June 2007 May 2007 April 2007 March 2007 February 2007 January 2007 December 2006 November 2006 October 2006 September 2006 August 2006 July 2006 June 2006 May 2006 April 2006 March 2006 February 2006 January 2006 December 2005 November 2005 October 2005 September 2005 August 2005 July 2005 June 2005 May 2005 April 2005 March 2005 February 2005 January 2005 December 2004 November 2004 October 2004 September 2004 August 2004 July 2004 June 2004