Even though there are some major brands running affiliate programs (either within a third party network or independently), for the vast majority of companies, affiliate marketing is often perceived as a small fry tactic that’s better suited for brands that either…

Jeff Molander wrote a post for the new blog of the Advaliant affiliate network that is pure dynamite.

I agree with Jeff on many points, including the lack of innovation in the industry during the past five years. Why was there not…

Merchants are often desperate for any excuse to run a promotion or distribute a coupon. “Groundhog Day is coming? Let’s put out a coupon for that: the more shadow the higher the discount!” With such a mindset typical in most…

It is almost frightening how many amazing tools are coming out now that allow online marketers to do an amazing job monitoring their competitors and affiliates. Founded by Leon Krishnayana, iSpionage.com offers competitive paid search intelligence on your competitors and affiliates…

Traditionally, successful jewelers have served as both fashion counselor and gem educator to their loyal customers who come searching for just the right gift. As one of the largest, most respected online jewelers, ICE.com attributes its growth and success to…

I’m sitting in my office at home happy that my Facebook UI didn’t change. It looks just like it did yesterday. Unfortunately, the other two people sitting here with me just discovered that Facebook looks totally different. And I keep…

A majority of affiliate managers need to feel more recognized, and given more power, by their bosses. 80% of you say bosses need a better understanding of (appreciation for) performance-based Web marketing’s raw power! And 90% need better tools to do their job…

When’s the last time you’ve heard anyone in our industry talk about what affiliate MANAGERS want. Let’s set aside that popular question of “what do affiliates really want?” and explore what YOU want, managers. Better recognition and respect internally among your superiors? Better tools to do your job? More autonomy? More budget to foster creativity? Less competition and more collaboration with search, email and other channels?

We live in a world of quiet wars. A world where affiliates are assaulted by merchants, cut out of innovative deals with portals by networks. These are just a few examples. There are many other similar wars going on and many…

Changes happen fast in the affiliate industry. It is the nature of being online. So when Rakuten snapped up LinkShare back in September 2005 many expected the acquisitions of other affiliate networks to soon follow. Perhaps the only surprise is…