The Curse of Social Media
A 16 years old boy from a regular Melbourne, Australia neighborhood plays “Risky Business” by throwing a party and invites virtually everybody in town while his parents are out of town.
500 people show up, the party gets out of hand, cops came, some brief riots occurred, causing a few thousand dollars in property damage.
The boy plays it cool wearing his sun glasses, refusing to take them off. He says in front of the camera that he is sorry, because that is expected from him. He does not feel remorse really, because he was not involved in the riots and damage of the neighbor’s property. When the reporter asked him what he would suggest to other teenagers who plan a party while their parents are gone, he responded that they should get him to organize the party.
The interview was put on YouTube on January 14, 2008 by several people and over 500,000 people watched it within only four days and over 3,500 people commented.
Add to that the ludicrous idea of some officials to charge the boy alone with $20,000 in reparations for the property damage and the police deployment, he refuses to go home = face his parents and off you go to social media land to a spectacle where local press, social web and his local friends escalate things more and more.
He thinks that he is the coolest kid in town, his peers envy him, the tabloids have a field day and nobody even thinks about to get the guy to his parents to tan his hide, because he deserves just that, no more, no less.
But no, he is now invited to the local radio station, is suddenly receiving mysterious death threats (yeah, right), does not take his “cool” sunglasses off as if they were one of those friendship bracelets that were popular in the nineteen eighties and to top it all off, gets offered to organize another party like the one he accidentally pulled together a few days earlier, but this time against a hefty fee.
Here you can see where social media goes wrong and bad. It is an amplifier of good and bad things in the same way. Check out this one to see how messed up things actually are.
We would like to remember and highlight the good things and forget about the negative side effects of it, but we cannot avoid those problems forever. People who embrace this kind of crap by casting positive votes, social bookmarking it or enter encouraging comments with their semi-anonymous user account are in part responsible for the consequences that arise from it. It wasn’t meant that way? It will not do anything, this single little vote, comment or glorification? Of course it won’t do anything all by itself, but the sum of all those tiny and irrelevant actions are what becomes the power and force of social media that can blow away any rational voice of reasoning and righteousness, just like a virtually unarmed but angry mob can overrun armed barricades of military regimes, that no single person would have been able to accomplish.
This social media mob can feed those forces that are exploiting the misery of others or the hype created by a brainless crowd to make a quick buck or in some nasty cases fulfill the sick desires of some human beasts as it did in this example of social media gone wrong, about one year ago.
Must people will not experience first-hand the awesome force of sheer masses of people in the real world, where each individual does virtually nothing and yet does his part to unleash incredible power as a whole. This is sad and like the evolution from killing other human beings with a somewhat dull copper sword to controlling a joystick via the movement of your wrist and pushing a button to release a GPS or laser guided missile into a building with dozens of other human beings in it.
You only moved your hand a bit and pushed a simple button, nothing more, death feels completely unreal and it is hard for the human mind to comprehend the consequences of those little actions to be able to feel any kind of guilt or sadness about what you have done. It is important to remind yourself about the fact that the consequences are real to avoid that you will be able to perform the action again and again without feeling anything about it.
Everybody has to remind himself when it comes to social media. Make sure to think about the possible consequences of doing virtually nothing, at least nothing serious in itself on the social web. Ask yourself every time you do something little online or offline, where you know by heart that it is wrong, If you would still do it, if 100 million people would follow your example and for sure cause some significant impact by doing so? If you would not do it under those conditions, don’t do at all. You never know if or when your little action will become one piece of hundreds of thousands or even millions and cause something that you definitely don’t want.
“Use your powers wisely, Master Luke!”
Carsten Cumbrowski
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Sam Spade
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Carsten Cumbrowski
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http://www.fathomseo.com Mike Murray
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Carsten Cumbrowski

