Tabula Rasa Spotted Through Telescope
Tomorrow more will be revealed….
IncuBeta, an investment holdings company focused primarily in online marketing and media assets, has agreed to acquire the ReveNews.com brand and site from its previous majority holders.
The deal will include absorption of the ReveNews site into the overall IncuBeta umbrella, allowing for the further development of ReveNews as a thought leader in the online media space and furthering IncuBeta’s mission to provide both strategic practical and thought shaping media programs.
As an additional part of the acquisition, the online marketing blog CostPerNews has been acquired by the combined entity and will be absorbed into the ReveNews family of sites and brands. This family of sites will be rebranded and restructured as “PlanetBeta.”
PlanetBeta will serve as the online media arm of IncuBeta and provide both a technology and advertising platform upon which sites like ReveNews.com and CostPerNews.com can continue to function and provide new media thought leadership. PlanetBeta will also serve as an aggregator of content from around its family network of blogs such as ReveNews and CostPerNews and others to be announced at a future date.
Additionally, Sam Harrelson, current publisher of CostPerNews, will assume CEO and community stewardship duties over the newly created PlanetBeta. Harrelson will also oversee the blogging community at ReveNews and continue to provide content for the niche blog CostPerNews.
“This is an ideal situation,” says Vinny Lingham, founder of IncuBeta. “ReveNews and IncuBeta both bring outstanding resources to the area of new media thought shaping, so this acquisition just makes sense in terms of where ReveNews and IncuBeta are headed in the long term.”
Affiliate Summit Legend Wayne Porter will also serve as a co-owner and co-founder of PlanetBeta and is excited about the new prospects of the combined deal. “We know what IncuBeta has done in the world of online marketing and media. We know what ReveNews has done in its long history as a leader in new media thought. Combining the two and bringing in the forward thinking and high velocity of CostPerNews and pushing towards the next step in the evolution of online media thought leadership. This is incredibly exciting because of the potential we have for causing positive change as online media itself continues to evolve over time. Having Harrelson on board to help steer the communities and advertising aspect will set the right tone for where we want to go right off the bat. “
Sam Harrelson, co-owner and CEO of the newly created PlanetBeta looks to the future and sees PlanetBeta as offering a platform for discussion and analysis which will be unparalleled in the landscape of online conversations: “IncuBeta is a well-respected and forward thinking leader in the realm of online media. ReveNews has an incredible eight year history of being on the cusp of both practical and theoretical leadership of new media thought. CostPerNews has become a vibrant and exciting place of discussion for bleeding edge new mediums of content and monetization. Combining the resources of those three and creating PlanetBeta seems inevitable in some respects, and offers an incredible resource for the galaxies of online media out there.”
