Synthasite Launches

Vinny Lingham‘s latest product, Synthasite, has been released into an alpha stage as of yesterday.

Synthasite, an AJAX based Web Publishing Platform, emerged today from stealth mode. The 6-person startup based in Cape Town, South Africa was recently spun out from the incuBeta group as a separate stand-alone company that will focus on delivering a world class web based software platform for web publishing, focusing specifically on Widgets & Mashups. Synthasite looks and feels like desktop software, but remains firmly rooted in the browser with no reliance on client side technology.

I’ve been playing with the service over the past twenty four hours, and I have to say that I’m definitely impressed. Rather than having the feeling of a blog or content manager, Synthasite looks and feels very much like a desktop application inside the browser.

Web publishing is quickly ramping up as an influential and profitable service industry as more and more individuals seek out ways to create their own sites outside of social networks and blogging platforms. From my initial interactions with the service, it looks like Synthasite will become one of the leaders in this pack.