YPN Adds Reporting Feature – RPC

This is a long awaited feature for publishers using contextual ads on their sites. I know I have been wanting this from Adsense for nearly 2 years. YPN has beat Google to the punch and added an additional column in their reports area. The Average RPC (Revenue Per Click) shows you how much your average click makes you for each channel you have set up. This is something you no longer have to calculate! I applaud YPN for listening to what the publishers want and working to better their program. While there is still much work to do during this beta program period, I definitely see YPN as a platform that will challenge Google’s Adsense program in the years to come.