Online Video Converts! What’s Your Strategy? Do You Have One?
Haven’t heard the news yet? Online video converts, and I mean BIG TIME! Check out this chart and link from the Wall Street Journal.
So first look at the left pie chart on the left. 59% of the people surveyed admitted to having seen a video on the Internet. Not sure what planet the “I don’t know” 14% live on.
Now to the right. Of those 59% who watched an online video…
22% requested information
18% went to a store
15% made a purchase
9% signed up for a trial
3% ordered a subscription
Would you call those conversion goals? Would you kill for those off-the-chart conversion numbers? I sure as heck would!
So according to this report, online video converts.
But are companies starting to use video to their advantage?
Watch this video. Kinda makes you wonder why other big networks aren’t doing this yet? I wonder that as well. A big “hmmmmm”.
Online video is hot. Still don’t believe the hype? Why not?
What’s holding you back from getting started? Maybe you think you can’t get it done on your own? Many web video production companies are popping up left and right, with the promises of helping you drive sales, leads and publicity. So hire a pro if you want help.
So I ask you, ReveNews reader, online/affiliate/search/email/ppc marketer…
What’s your video strategy? Or do you still have a bunch of excuses on why you can’t do it yet?