My Thumbs up – Shopster.com
ADDENDUM: As I mentioned in the comments below, in the spirit of full disclosure, Shopster is a client of Amswo, who is a partner of Partnercentric where I work. When I wrote this post I did not have that information. I did not intend for this to be self promotional, this is a sincere overview of my own experience with this software.
What an amazingly fun time I have been having with Shopster.com, you simply sign up (Currently they are giving you 7 free days) and your online store is ready in a matter of moments. The ease of setting up your online store invites you to explore the potential for niche marketing. Simply choose the products you want to sell and add the products of your choice to your storefront. Customizing your store is easy and fast, you can create a custom design to be applied to your store or simply change one of the templates supplied to you. However the best part is not just the simplicity in which you can create your online store, choose the products you would like to sell and establish margins. The best part of www.shopster.com is the data feeds you can generate for eBay.com, Bizrate.com, and Shopping.com.
Data feeds from Shopster.com, Simple and Sweet
The online storefront has an easily accessible consumer user interface design, the images are large, and the cart is a little long in steps to checkout however consumer friendly, but the most fun for gaining consumer sales comes from the data feeds you can create with over 700,000 products to choose from. You can create data feeds and set margins (these are customizable and can be edited at any time) to fit within your commissionable needs or niche market pricing demand. I have checked out the feeds for my experimental storefront and find that they are clean, and contain all needed data to start marketing products immediately. Being able to change the product pricing and establish custom margins helps you to gain an immediate foothold in your market place as well as establish a commission you can live with.
Establishing Margins with Shopster.com
The potential for commission is unlimited; however I do suggest that you research your niche market to determine an optimal selling price. The products you choose will also show you the suppliers cost, you set your products pricing at any margin of your choice and establish your commission through your margin set. Setting sustainable margins will help you compete in the search directories and the comparison engines, establishing a strong brand presence will also help you stand out in these channels. I recommend going as niche as possible!
Strong Storefront Editable Features
With shopster.com I was concerned about the ability to create custom pages and create custom hierarchical navigational structure as well as category pages. However after spending a few days working around the store interface I found customizing the storefront is simple and many points of consideration for consumer click path enhancement have been thought of and remedied. Shopster.com even has the ability for you to choose online chat which they supply for a minimal fee for your online store. The reporting does not allow specific date sets, but you can add pixels in your sales confirmation page that after testing I was able to see 3 sales within 2 days of my store being online. These sales came from shopping.com. You are also able to apply your own HTML to many of the pages, and if one has access to code and one knows what one is doing then, bonsai!
Shopster.com does it all
Shopster.com supplies the products; they handle customer care, as well as ensure a strong inventory for you to choose from all for $29.95 per month. The clean multiple product data feeds are worth more then that to me and after listing one of my feeds in eBay I have a few people interested in a high ticket item.
My Thumbs up to Shopster.com, this is an amazingly fun tool, an excellent way for someone to get a storefront up quickly and start selling valuable high demand products through data feeds directly to consumers who are searching for them.
I was able to get my Shopster.com fees paid within 2 days of my store being up; here are a few tips if you are interested in making money fast with Shopster.com
My Shopster.com Selling Tips
1) Get as niche as you possibly can, instead of selling Jewelry as an example sell only Necklaces, or Rings. Target, target, target. (This will also allow you to compete in Google, or Overture, MSN, paid search engines in a smaller competitive environment and at a lower CPC)
2) I am still testing the SEO, but I have had the index page listed and the naming conventions of the navigation are being read by the engines. Use keywords throughout your site as well as throughout your navigation; rename featured products to “KeyWord(s)” etc. You can also include custom pages and add Meta content to your Shopster.com store.
3) MySpace – I set up a niche appealing MySpace page and within 3 days had over 698 visitors to the page and over 108 from those went to the site. Create an appealing MySpace page and direct traffic to your site (Hey it’s FREE). Request to be friends with high profile persons who allow you to post HTML ads to their space. (Great also for incoming links)
4) Get those data feeds out! Look them over and ensure your category numbers are accurate; you can edit your feeds to have category numbers that are unsaturated for your product type. Research which categories have a low incidence of competition and include your products in those categories. Right now Gifts and gift pricing searches are hot categories.
5) Do not get greedy with your margins; I turned into Jekyll and Hyde when I saw I could establish my own pricing. The greed bug will kill your sales; research your market first then beat out the competition with a coupon or 3 day sale.
6) After setting your margins remember to calculate in the ability to put them on Sale, placing your products on sale automatically populates the products with the sale price and it shows the percentage the consumer will save purchasing from your store. Giving them more incentive to purchase
7) Do not forget about the offline marketing potential with your Shopster.com store, you will have a viable online enterprise with Shopster.com treat it as such!
incorporate your entity and list yourself in the directories, yellow pages, and anywhere else you can encourage traffic to your site.
9) Press releases are an excellent tool for generating high PR incoming links as well as traffic. www.prleap.com will allow you to post a press release for free.
10) Have Fun!
Information on http://www.Shopster.com
- Customizable E-Commerce storefront.
- Over 700,000 products available.
- We ship your customer’s orders directly to your customers.
- Instantly accept Visa, M/C and PayPal.
- Complete control over price and profits.
- All fraud and dispute resolution included.
- A selling community to help you succeed.
- Data feeds included and sell on EBay, BizRate.com and Shopping.com.
- Profits paid monthly.
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