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Microsoft Outfaces Google

Oct 24, 2007
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Reports are in the Microsoft has invested $240 million in Facebook, taking a 1.6 percent stake in the company. This is a big win for both Microsoft and Mark Zuckerberg. Microsoft finally got a win from Google and gets a stake in one of the current big stars. Zuckerberg wins by validating his decision to tell Yahoo to buzz off when they offered him a staggering billion dollars for the company last year. Zuckerberg has indicated he would like to hold off on an IPO for at least two more years. In the meantime, Facebook hopes to become an advertising magnet by substantially increasing its current audience of nearly 50 million active users.

At the same time, I’ve heard reports Facebook has been sending select advertising executives a cryptic invitation to an event on Nov. 6, during which the company promises to “unveil a new way of advertising online.”

About Brad Waller

Some say Brad created the first affiliate program. We’ll never know for sure, but we do know that Brad has been running businesses online since 1994 and affiliate programs since 1996. When he is not running the affiliate program for EPage Classifieds, helping publishers monetize their sites with AdJungle, or working on iPhone applications, Brad is also busy starting up the Performance Marketing Alliance, a trade association created to represent and build the entire performance based industry.

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Filed under: Next-Gen Marketing + Online Marketing
  • http://www.paulsonmanagementgroup.com Heather Paulson

    heee.. heee.. I saw this on the news.. I am not just Happy because I worked for Microsoft and have an undying passion for Mr. Gates. I truly like to see a great gargantuan battle for positioning in the online space. This is like watching a professional sumo sized Monopoly game between two really cool kids..

    Great Post, let’s see where this leads us all.