Industry Perspective: A Q&A with Rachel Sprung of Hubspot
A few weeks ago, Rachel Sprung of Hubspot was kind enough to share some of her insights about social media and the changing dynamics online.
1. You recently highlighted the potential to connect OpenTable and Foursquare for a more complete experience. What do you think stops companies from looking for and taking full advantage of potential opportunities to improve their services?
I think that companies like OpenTable and Foursquare have so many opportunities for partnerships that it is sometimes difficult to choose which ones to go for. Foursquare has a great way of handling this by making their API available so developers can build an app similar to the one I described with OpenTable. The important thing to remember is that customers want an all-in-one experience. If they can check in to a place and are automatically rewarded without having to go to different apps for different reasons, it will be a better experience. Similarly, HubSpot’s all-in-one software gives you that same experience by putting everything a marketer needs in one place.
2. In the past youâ€™ve talked about big brands making social media mistakes. What are some of the mistakes you see individuals making when they try to establish a social presence?
Establishing a personal brand online isn’t an easy task. One of the biggest mistakes I see people make is trying to be someone they aren’t. If you don’t show a bit of your personality, it is harmful. For example, it is great to tweet out content and show your interests that way, but it is also important to once in awhile tweet about your other interests, even if it won’t engage others. Also, I think there are a lot of people who spend their full day tweeting and responding to every person they follow, and that is really overkill. It clogs up other people’s feeds and does not encourage as much interaction as you would think. Having that balance between personal and professional is important to establishing a respected social presence.
3. You recently published an ebook on event marketing. What are some of the lessons you learned from writing and publishing an ebook?
Writing and publishing an ebook was one of the most rewarding experiences of my career. It took a lot of time, but not only did I get a chance to improve my writing skills, but I got the chance to work of my design skills. The great thing about writing ebooks and blog posts at HubSpot is that you learn so much about the topic when you are writing because there is a lot of research involved when putting something like this together. After the ebook was published, I also had the opportunity to talk to HubSpot customers about some of the event marketing they are doing and brainstorm with them about ideas they could put into practice.