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Affiliate Manager Webinar: Should You Use Multiple Affiliate Networks?

Apr 14, 2008
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One of the topics among affiliate managers I see pop up fairly frequently is whether or not to join an additional affiliate network and if so, what’s the value. So the Molander (like Oprah — only needs one name) is doing it again with this month’s Paying for Performance webinar.

If you are curious about attending and participating in this call, the details are thus:

Should You Use Multiple Affiliate Networks?

Should your company be involved with multiple affiliate networks? Why or why not? If so, how does that work technically — from a tracking, reporting and optimization perspective? Find out what experienced retailers and industry veterans have to say about their successes, failures, trials and tribulations when it comes to working with multiple affiliate networks — and the overall net worth of this approach!

Joining in the discussion:
Donald Schamber, Online Marketing Manager, Vistaprint.com
Carolyn Tang, Client Services Dir, Shareasale
Jonathan Miller, Founder, Forge Business
Jamie Birch, Dir, Affiliate Marketing, Converseon
Patrick Goodfellow, AMWSO

Date: Wednesday, April 23, 2008
Time: 4:00 PM – 5:00 PM ET

REGISTER TODAY! SPACE IS LIMITED!

To do so contact me!

All the Best,
Jeff Molander (and Vintage Tub & Bath’s Allan Dick)

The Paying for Performance Webinar is brought to you monthly by Vintage Tub and Bath’s Allan Dick, GoToWebinar and Jeff Molander. Please note, this is a “retailer only” event with an open door policy to others. Please contact Jeff or Allan (Allan at vintagetub.com) to request participation in consideration of quality content you might present to our group.

About Lee Gientke

Lee “The Lead Man” Gientke is the Director of Partner Development at OrangeSoda, a Utah-based search marketing firm that services small and medium size businesses. Gientke made waves in 2005 when he candidly blogged about moving his affiliate program from Commission Junction to LinkShare. His broad-based performance marketing experience includes Business to Business performance marketing, retail/B2C affiliate marketing and online lead generation. Prior to joining OrangeSoda, Gientke ran an affiliate program for a California based nutriceutics firm and most recently was a business development manager for LeadPoint, an online lead exchange, where he was instrumental in creating and managing performance based partnerships. Gientke is a graduate of the University of California at Santa Barbara. He currently resides in Draper, Utah and is an avid golfer and practitioner of Bikram Yoga.

Filed under: Online Marketing
  • http://www.rhinofish.com Pat Grady

    I hope Jeff includes an informed affiliate voice to cover the pitfalls faced by the merchant when multiple networks are involved.

    Too many hands in the cookie jar issue…

  • http://www.experienceadvertising.com Evan

    When you launch as a merchant on multiple networks (besides the big 3 – CJ, LS, and SAS) you open yourself up to major potential fraud issues due to the fact that some networks don't screen their affiliate properly. Also, most 2nd and 3rd tier networks are primarily email marketing/publisher driven, so unless the merchant is ok with email marketing it's not really a viable option..meaning no real traffic or revenue anyways with most of them from my experience.

  • Jeff Molander

    I asked Carolyn Tang, in a brief pre-recorded interview to be included in the Webinar, if she (in her years of experience as an affiliate manager) thinks it's beneficial or not (to run multiple programs). She said…

    "I wouldn't advise it. ShareASale, actually has no exclusivities, but in my personal experience and from what I've seen with merchants that I have worked with… it's not worth the extra effort. It's not worth the dilution of your reports."

    Vistaprint obviously feels differently and with AffSpy jumping in to mix things up it's bound to be a great discussion on Wednesday. See you there!

  • eric

    I hope this is available to listen to later/archived

    I won't be able to make it… :(