A B2B Service Provider Walks Into My Office…
He sits down at my desk and says.
Jim, I sell online marketing services and I want leads for my business and I’m willing to spend up to $10k a month for those highly-qualified targeted leads. I can’t afford to do Google PPC because the costs of bids on the top phrases are too high for me to pay to be profitable. I have a good reputation so I’m not going to buy lists or spam. I was considering starting an affiliate program, but I am told that takes a lot of time and work to find good affiliates to promote my services.
What do I do Jim? How do I get good leads, fast?
This is no scenario. This really happened to me the other day. And I found myself sitting there without a real solid answer.
If he can’t do ppc because of the competitiveness/cost of the keyphrases, and he can’t get a streamlined, well managed, recruited and producing affiliate program up and running in 30 days, what does he do?
So I asked around to my contacts in this industry. Most did not have a real answer besides “go buy targeted distribution in b2b email lists with marketing directors”. So it’s not just me at least.
Can you solve this problem? What’s a b2b player to do when it comes to lead generation?