5 Changes You Can Make To Improve Website Usability Right Now
Improving website usability can deliver instant results. Perhaps not as fast as instant soup, but yes, experts suggest that if your website isn’t performing as well in terms of conversions and performance, then some immediate measures taken on the usability front can bring about a number of positive changes.
Here are some easy-to-implement usability changes that can improve your ROI, both in terms of conversions as well as popularity.
1. Sales: Remove Registrations
Test what happens when you remove registration before purchase or make them easy and simple, like only requiring an email address. Yes, you do need registrations and the information of the people who use your sites. But is that becoming a huge barrier to converting those inquiries into real deals?
Let your buyers make a purchase. Then post the purchase, and offer them a digital receipt. If they show interest in the receipt being emailed, it gives you the opportunity to collect their address. You now have the option to develop the relationship further. Your system make also support keeping a default check box that subscribes buyers to yourÂ newsletter or updates. For buyers who are interested, you can make available a detailed registration, but let everyone else shop without being bound!
2. Direction and Safety: User Experience On Your Website
Make the entire process of using your website simple by letting users know exactly where they are and where they are going. For example, if he is midway through completing a purchase, don’t keep him in the dark! Let his know how many steps remain before he’s finished.
Now is also a great time to make sure you’re providing your users with safe and secure technology and services. People are going to be wary of entering sensitive details like credit card numbers online. Your site should be authentic with the appropriate security in place and messaging that reassures buyers of a good experience.
3. Search: Make It Easy To Find Things On Your Website
If you don’t already have one, include the simple “Search” tab on your website. Even blog websites can includeÂ search option, which makes it rather easy for the user to explore your site. A search function that works well is important for your website and to keep visitors from getting frustrated.
4. Call-To-Action: Make Your End Goal Transparent
Have appropriate buttons on your site with clear calls-to-action. This means letting your visitors know what you want them to commit to and what they can expect from you. Whether it’s requesting a Like, making a purchase, or asking them join a group, let them know what you want them to do. In the same way that Twitter asks you to tweet about “What’s Happening” and Facebook asks you “What’s on your mind,” your call-to-action should be equally clear on your site.
5. Start Testing: Improve as You Go
As you start making these changes, start testing your site. Do a survey or use other analytics tools, but you don’t have to wait until your entire site is updated to analyze your efforts. You should stay informed. For instance, I suggest that you install tools like Heat Map to record keystrokes of users on your site and see how they’re moving through your site.
This information can help you better understanding user behavior, and consequently, usability and popularity of your site. Combined with the five steps I’ve outlined above, your site will be well on the way to improving conversions in no time at all.
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- 5 Changes You Can Make To Improve Website Usability Right Now - March 22, 2012