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2006 Online Ad Spend: $17 Billion

May 23, 2007
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The IAB just released updated numbers for 2006 that shows that online ad spending was slightly higher than estimated and reached $16.9 Billion. Performance deals were the biggest winner with an increase to 47 percent of market share, up from 41 percent the year before. Impression based ads were up slightly, and the biggest loser was hybrid deals, dropping from 14 percent to 5 percent of the market.

Some good news for “the rest of us” was that the ad spend was slightly less concentrated on the top few sites. Search, display, classifieds, and lead generation all saw decent growth, and interestingly, sponsorships and slotting fees saw dramatic drops in actual money spent as well as market share. In fact, slotting fees went to zero.

About Brad Waller

Some say Brad created the first affiliate program. We’ll never know for sure, but we do know that Brad has been running businesses online since 1994 and affiliate programs since 1996. When he is not running the affiliate program for EPage Classifieds, helping publishers monetize their sites with AdJungle, or working on iPhone applications, Brad is also busy starting up the Performance Marketing Alliance, a trade association created to represent and build the entire performance based industry.

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Filed under: Online Marketing