2 Comments

From #1 to #2 on Google – 60% Drop

Jun 21, 2006
by

Problogger clued us into a good story about the differences of a #1 spot (organic) compared to a #2 on Google. Original story here.

‘I can tell you that our site receives approximately 30k of visits on average per day from Google, just from keyword searches for Term X. There’s typically one or two Sponsored Links just above us on the SERP, and a few Sponsored Links on the right side column, too.

When we dropped to second slot on the SERP for Term X, we lost approx 18k of visits per day. So, there it is: the difference between the number one slot and the number two slot for a major keyword term comes to about a 60% change in visits!’

Anyone have any similar data to back up these numbers?

Filed under: News
  • http://free-playstation-3.blogspot.com/ mark

    I’ve just today noticed a major jump from being on the 2nd page, to being in the top couple of positios for closely related keywords. It does make a difference at times.

  • http://www.purple-twinkie.com Scott Polk

    That is just a fact of SERP’s … the traffic/CTR from 1 to 2 or even 3 is significant. I see it all the time.