Tradedoubler Incentivises Mobile App Downloads and In-App Purchases

Tradedoubler, the leading UK affiliate network, has announced that they’ve developed and launched a new program that extends affiliate tracking into the mobile app space. Their new technology allows advertisers to compensate affiliates for mobile app installs as well as in-app purchases.

This is exciting news for the performance marketing industry. Affiliates watching the amazing growth of mobile apps have basically stood on the sidelines and wondered if in-app purchases would eat into commissions from other more established and trackable channels.

Mobile traffic has been a difficult challenge for affiliate networks. Most networks are struggling to insure that advertisers who are diverting mobile traffic from their standard websites to mobile-optimized landing pages continue to place the affiliate tracking codes on the  mobile purchase pages. The networks have started tagging those advertisers who are in compliance with “mobile-ready” notices in the network interface.

Publishers continue to push on the network’s advertiser compliance teams to go beyond “tagging” and to take action against advertisers diverting mobile traffic without tracking the sales. Doing so clearly leaves them out of compliance with affiliate network contracts. So when we see a network innovate and open up new tracking channels and new revenue opportunities for their advertisers and publishers, it is worth applauding.

Tradedoubler’s SDK currently works with iOS and Android, and enables advertisers to compensate partners on either installs, in-app purchases, or both. Cookie duration can be set and adjusted mid-campaign. The first advertiser using the platform is VeryLastRoom.com, a program available in France. They will offer eight to eleven percent of in-app bookings for the first 60 days for publishers who drive the install of the mobile application. Additional advertisers are in the pipeline, but they haven’t been announced publicly yet.

About Adam Viener

Adam Viener is the Chairman & Founder of imwave, inc, a leading performance search engine marketing agency. Imwave focuses primarily on building and launching effective pay-per-click search engine keyword marketing campaigns for companies paying commissions on sales and leads generated. In both 2009, 2010 & 2011 Imwave was recognized as one of the fastest growing privately held companies by Inc. Magazine. Imwave recently announced they had served over 5 Billion ads for their clients!

Adam, a serial internet entrepreneur, founded one of the first commercial internet service providers (ISPs) in 1993. He has a deep understanding of internet technologies and profitable internet marketing tactics. Adam currently sits on the publisher advisory boards for Commission Junction and the Google Affiliate Network.

Social Media:

Twitter: adamviener
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Adam Viener is the Chairman & Founder of imwave, inc, a leading performance search engine marketing agency. Imwave focuses primarily on building and launching effective pay-per-click search engine keyword marketing campaigns for companies paying commissions on sales and leads generated. In both 2009, 2010 & 2011 Imwave was recognized as one of the fastest growing privately held companies by Inc. Magazine. Imwave recently announced they had served over 5 Billion ads for their clients!

Adam, a serial internet entrepreneur, founded one of the first commercial internet service providers (ISPs) in 1993. He has a deep understanding of internet technologies and profitable internet marketing tactics. Adam currently sits on the publisher advisory boards for Commission Junction and the Google Affiliate Network.

Social Media:

3 Responses to Tradedoubler Incentivises Mobile App Downloads and In-App Purchases

  1. Joseph says:

    Tradedoubler delivers powerful performance marketing solutions for advertisers, agencies and publishers seeking profitable growth.

  2. michael says:

    This is a very nice article about downloading mobile applications. This is the best way to avoid mobile traffic and other problems regarding mobile applications.

  3. Jose says:

    Hi, where can I find the SDK to download and use it within an Android app?

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