Mobile Search Shocking
Will it blow away search from the desktop in the years to come? (Depends on what you count as the desktop too.)
“The world is changing. Users want an internet without fences. They know how to type in Google.com if they want to get to it,” he said. “Two years ago the operators were still playing the role of gatekeepers but that is no longer the role for them.”
The mobile boss also reiterated a long-running company position on the mobile handset market, which is that Google is unlikely to build its own mobile hardware despite widespread speculation to the contrary.
“We want every phone to be a Google phone,” he said. “We are ultimately talking about thousands of devices. The best way to do this would be to get Google’s mobile operating system, Android, deployed on as many types of handsets as possible.”
On the flip side:
ZDNet’s Jason D. O’Grady notes:
I know that my Google searches from my iPhone are high because Apple makes it so damned easy. The Google search bar pops up right below (and as large as) the URL field. Why guess at a URL when Google is right there? I know lots of people that don’t even try URLs any more, they just Google everything – even domain names!
My own take- I hated cell phones before the iPhone. It still has flaws yet it delivers the best user experience for me. Predictions are it could out-pace web based search…could it? Is this why we see Linkshare’s push into mobile?
My friend Chris sums it up well-
Just seen Wayne run into a window, then a person and then into the wrong building. He never looks up from the Iphone.
I have stopped doing that by the way.
